Real-time targeted advertising has been a revolution for online advertisers, allowing brands to reach potential audiences by analysing data from browsing habits. However, this doesn’t need to be restricted to the online space, Synqera an innovative technology firm and the company responsible for developing a new media communications device SIMPLATE, urges marketers to adopt the same advertising practices in offline retail environments.
Real-time targeting has enabled brands to discard the scattergun approach to advertising, where an advert was placed in a magazine or newspaper with the hope that the exact demographic relevant to that product or service would see it. Instead, new technologies integrated into a retailer’s infrastructure can mean audiences are targeted through in-store advertising at the point of sale by analysing key data such as age, gender, personal status and even buying habits.
Kirill Gorynya, CEO of Synqera, explains: “Brands are continuously looking for ways to make their marketing budget work harder and bring a better return on investment. Now they can bring the concept of real-time advertising from the online space into the offline retail environment by targeting consumers at the point of sale.”
SIMPLATE features contactless payment capabilities alongside a highly targeted real-time advertising platform, which gives retailers an additional revenue stream whilst putting brands in front of the right audience for brands and services.
Kirill continues: “Opportunities to up-sell and cross-sell to consumers during the payment process have been unexplored until now. SIMPLATE allows brands and retailers to do this by allowing them to directly advertise to consumers, along with presenting discount vouchers and loyalty bonuses, as they complete their purchases.”
The device applies a combination of new media and consumer electronics best practices to the retail environment, creating numerous possibilities for high-quality interactive content development and management.
Kirill concludes: “SIMPLATE is a solution for retailers to gain the 360 degree insight, loyalty and feedback from consumers that have never before been combined in a single device. Now is the time to utilise payment innovations that will allow brands to increase ROI from advertising and voucher giveaways.”
For more information about Synqera visit www.synqera.com.
For more information, images or to speak to one of the Synqera team contact one of the Synqera team at Punch Communications on +441858 411600 or +447894561868 or Synqera@punchcomms.com.
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