The benefit to the shopper of this approach is that whatever device they use, their customer details follow them
Fully integrated m-commerce solution completes Eurostop’s omni-channel/multi-channel solutions
Eurostop, a leading supplier to the fashion, footwear and lifestyle sectors has launched a new m-commerce solution. The new solution is fully integrated with Eurostop’s other retail management solutions, and provides a single point for managing all e-commerce and m-commerce operations. Eurostop’s m-Commerce uses fluid layout and responsive design principals so that the website is automatically optimised to fit any screen size, from smartphones such as iPhones and Android devices, up to iPads, other tablet devices and desktop computers. The new solution also includes Guest purchase, so that customers do not need to set up an account in order to make a purchase (which can be slow and cumbersome using a mobile device) and the facility to use PayPal, as well as the usual secure payment options.
By providing one website that adapts depending on the device through which it is accessed, retailers need only maintain product and customer information once. The benefit to the shopper of this approach is that whatever device they use, their customer details follow them. The system also includes a store locator that either uses postcode to locate the nearest store, or GPS proximity search. Click to Call and Click to Email buttons, and links to social media ensure that customers are able to communicate directly from their device.
Deborah Loh, e-Commerce Manager at Eurostop said, “Research has shown that people like to access their favourite websites from a variety of different devices at different times of day. With this in mind we have developed the Eurostop m Commerce solution so that no matter what device customers use to access our clients’ websites, they will find it easy to view products, search and to purchase. Even though the mobile website designs are significantly simplified to aid navigation, design criteria and brand values are maintained, ensuring that the customer has a seamless shopping experience, whatever the device.”
NOTES TO EDITORS
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.
Eurostop’s flagship products consist of:
e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Custom e commerce solutions for Independent retailers that provides a hosted and fully integrated service.
e-data: The collection of tenants’ data from Shopping Malls for multi-purpose use.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
e-fulfilment: Intelligent optimisation of e-commerce orders for multi-channel retailers.
All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.
As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.
Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.
High profile customers include: Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Joseph, Joy, Long Tall Sally, Lotus Cars, Matches, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Sonneti, Speedo, Trespass and many more.
For more information visit: www.eurostop.co.uk or contact:
Tel: 020 8991 2700
PR Artistry Limited
Tel: 01491 639500
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