Christmas cards have been around since 1843 when Sir Henry Cole – who’d helped introduced the penny post – first had some run up by a friendly printer. In 2011 Royal Mail still delivered over 700 million of cardboard seasonal greetings – but have their corporate equivalents had their day? The Purple Agency thinks they have – and that not enough is being done creatively with their digital replacements.
Says Andrew Woodger, data and planning director, The Purple Agency, “A corporate card in the post is a thing of the past. They’ve turned into e-cards. Given the very different nature of the e-card, this opens up a whole new sack-load of seasonal issues for those intending to ‘post’ these out to clients and suppliers. Not only does it have to get the corporate personality right, but it also needs to ‘cut through’ the increasingly junk filled world of corporate emails.”
“Do you go for fun and games, tell the world you’ve made a corporate charitable donation or do something more serious? If you’re a retailer, do you adopt the same theme as your Christmas advertising campaign? Every message sent out by an organisation should resonate with its audience. The range of technical wizardry afforded by eCards makes the decision whether to choose holly or robins this year a thing of the past, and demands even greater creativity to deliver a meaningful communication. After all, you are what you send. Fail to recognise that and your corporate e-card becomes as dormant and out of date as its cardboard equivalent.”
Rated as one of the UK’s Top 10 creative agencies outside London by RAR (Recommended Agencies Roster), The Purple Agency is a fully integrated marketing agency providing data driven, multi-channel marketing communications on behalf of leading global brands. It operates in a range of industry sectors including publishing, technology, pharmaceuticals, sports and leisure, and retail. Clients include Aintree Racecourse, Honeywell, Galliford Try, White Stuff, Fitness First, Moneygram International, Sandown Park, MSD, Legal & General, UK Sport and IBM. The agency also recently opened a new office in Stuttgart, Germany, joining three other offices in Berlin, Rome and Istanbul all servicing pan-European clients.
For further information contact:
Tel: 07880 917796
Note to Editors
The Purple Agency (www.purple-agency.com) is part of Adare, a leading provider of Marketing and Secure Communication Solutions. With 30 locations across the UK and Europe, Adare employs over 750 people and has an annual turnover of £168 million. For more information please visit www.adare.com
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