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Treasured toys

78% of people think it is either very or fairly important to keep presents a secret but the places chosen are no secret themselves

November 29, 2012 - With Christmas fast approaching most people will be beginning to think about Christmas presents and what to buy, particularly for children. Finding the perfect present under the tree can be a magical moment and a survey by Safestore and YouGov found that 39% of people have kept a Christmas present they received as a child.

The survey also found that, amongst those who received Christmas presents as a child,a cuddly toy or teddy bear topped the list of most treasured presents with over a quarter (28%) of people listing it.

Top most treasured presents received:
1. A teddy bear or cuddly toy (28%)
2. A bike, rollerblades, scooter, skateboard or BMX (23%)
3. A board game or jigsaw (20%)
=4.Lego and Duplo (17%)
=4.A doll (17%)
=4.Scalextric or train set (17%)
7. An electrical device such as a Walkman, first mobile or PC (13%)
8. A game console such as a Wii or Gameboy or computer games (12%)
=9. An action figure such as Action Man (9%)
=9. A collectible figure set such as Care Bears, Star Wars or My Little Pony (9%)
=9. A doll’s house (9%)

Not surprisingly 78% of people think it is either very or fairly important to keep presents a secret but the places chosen are no secret themselves. 42% of those who buy Christmas presents usually hide them in a cupboard, closely followed by underneath clothes in drawers (26%) or on top of the wardrobe (24%). Other interesting responses included a laundry basket, other people’s houses and even an unused dishwasher.

Dave Cox, Head of Sales and Marketing at Safestore, said: “A lot of time and care is spent on choosing Christmas presents for children so we thought it would be interesting to find out which are still treasured years later. I got a Star Wars Millennium Falcon when I was six and I can still remember the moment when I unwrapped it.”

Why not take the stress out of Christmas this year and hide your presents at your local Safestore. With over 100 stores throughout the country, Safestore has a range of different sized storage units - from lockers to larger rooms – so storing the things for the people you love could be the solution to all your problems.

You can even arrange for your online shopping to be delivered to Safestore, safe in the knowledge that our staff will look after it like their own. You can rent storage from as little as one week.

So have yourself a merry little Christmas this year and Safestore the things you love.


For further enquiries please contact:

Hudson Sandler
Sinead Noble/Sophie Lister
Telephone: 020 7796 4133

Editors’ Notes:

About the survey:

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2094 adults. Fieldwork was undertaken between 19th-21st November 2012. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

About Safestore:

Safestore is the UK’s largest self storage company with 98 stores across the country and two business centres, plus a further 24 stores in Paris. The company provides secure, cost-effective self-storage facilities, an increasingly attractive solution to the growing storage needs of both business and household customers.

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This press release was distributed by ResponseSource Press Release Wire on behalf of Hudson Sandler LLP in the following categories: Leisure & Hobbies, Women's Interest & Beauty, Retail & Fashion, for more information visit