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Genius Foods Selects SAP® Business ByDesign Solution from Cofficient

Solution helps take control of award-winning business

Glasgow – 28/11/2012 — Cofficient today announced that Genius Foods is implementing SAP Business ByDesign, designed specifically to meet the needs and improve the performance of midsize companies in the food retail industry. Genius needed a flexible and scalable solution to streamline and support its growing business. For the first time, it will be able to gain a unified view of its business, and facilitate business growth through strong financial reporting and clear commercial information. Genius expects to save time and money by streamlining its entire business processes and increasing operational efficiencies.

Stella Morse, CFO, Genius Foods said, “We needed a system that had the flexibility to support a changing and growing business. This is not just a ‘nice to have’ for us. It’s essential.” Following the implementation Genius will be able to understand and compare the sale of its products across all of its lines – including its online store. This accurate commercial information will allow the company to make strategic decisions about products, marketing, sales and customer service.

Morse continues, “We were impressed with Cofficient because of the commitment they showed us to understand our challenges and opportunities–even before any purchasing decision was made. And they demonstrated great foresight about the future growth of our company. They have some very smart people who are great to work with.”

As an SAP partner, Cofficient will implement and support the Business ByDesign solution as a defined-scope implementation with consulting services, thus offering the flexibility to accommodate Genius’ specific business needs. Paul Grant, Director, Cofficient, says, “We knew that Genius needed a solution that had breadth and depth of capability that would radically improve the effectiveness and efficiency of the business, but also have functionality that could be exploited as they grow.”

“SAP Business ByDesign is a perfect fit for them. It’s a flexible, affordable, cloud-based solution which is user intuitive and can be quickly deployed. Everything a growing company needs. At Cofficient we understand that to achieve sustainable and profitable growth in the food retail industry you need to have business processes that allow you to be nimble. SAP Business ByDesign not only helps consumer goods companies to improve their operational efficiencies, it can also increase their ability to respond to customer demands.”

About Cofficient

Cofficient enables small and mid-sized enterprises through the use of world class software solutions. Our goal is to provide you with a competitive edge, and improve the effectiveness and efficiency of your existing processes, or facilitate the adoption of new processes. Cofficient differs from other providers as we offer objective and independent advice on a carefully selected range of software solutions. These solutions are affordable, functionally complete, scalable, easy to implement, contemporary, user intuitive, and easy to maintain.

The Cofficient team is multi-disciplined with exposure to many industries. Our experiences have been gained not only in providing IT solutions but also in using them within organizations. We can therefore talk knowledgeably about the benefits that can be gained through using the right technology.

Headquartered in Glasgow but serving the whole of the UK, Cofficient offer the comfort of being part of a global network of partners offering software solutions.

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For more information, press only:
Alison Auld – 0845 6439126

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