A NEW mobile phone service launched today (4th December 2012) aims to slash the cost of Pay As You Go (PAYG) mobile calls and data charges by as much as 75%.
Brought to the UK by former Virgin Mobile sales and marketing chief, Graeme Hutchinson, the new service will cost a quarter of traditional mobile phone tariffs. With a White Mobile SIM card calls to other White Mobile users are free, 6p per minute to UK mobiles or from as little as 0.5p per minute to International numbers.
Graeme said: “Our goal with White Mobile is to bring people closer together by offering them a highly competitive and compelling choice for their domestic and international calling needs.
“Pay as you go charges are forever increasing while mobile networks are pushing towards long-term contracts and fixed monthly commitments. White Mobile offers freedom, flexibility and is simple so consumers can have a fair and affordable choice.”
White Mobile SIM cards are available for free through the website www.whitemobile.com and can be topped up with as little as £2 at thousands of outlets across the UK including Paypoint and 3R terminals.
White Mobile operations director, Hamish White, added: “Simplicity combined with outstanding value and great service is the essence of White Mobile, which we believe offers the very best pay as you go choice for UK consumers. This is particularly important in today’s market where pricing is overly complicated and difficult for consumers to understand.”
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Notes to Editors:
The accompanying image compares the per minute calls, texts and mobile Internet tariffs from White Mobile’s main Pay as you Go competitors.
*O2 charge 5p after the first 3 minutes per day if you are calling another O2 number or a landline.
Prices quoted were checked on individual network website on 28 NOV 2012. They are for standard rate charges for calls, texts and data from a mobile to other UK mobile networks. Prices quoted are based on specific tariffs and do not include online or exclusive promotions. For more information on other charges for calls to special, fixed line or international numbers please refer to individual networks for their complete price lists.
For further information on White Mobile or to request an interview opportunity with Graeme Hutchinson please do not hesitate to contact the below:
0208 408 8000
0208 547 4300
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