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Aprimo Releases New High-Productivity Version of its Industry-Leading Integrated Marketing Management Solution

Streamlined Processes, More Efficient Campaigns Help Marketers Add Value to Their Organizations

LONDON, UK. (December 5, 2012) – Aprimo®, a Teradata company and a leader in cloud-based digital and integrated marketing management, today introduced Aprimo Marketing Studio® (AMS) 8.8, a new “high-productivity” version of its Integrated Marketing Management (IMM) offering. As part of Aprimo’s industry-leading IMM suite, AMS 8.8 features dozens of enhancements that make marketing processes and campaigns dramatically more efficient and effective, enabling marketers to better engage with customers and increase the value they provide to their organizations.

AMS 8.8 is designed to improve productivity through fewer clicks and streamlined data entry. It includes a wide variety of enhancements to improve operational efficiencies and increase the success rates of both digital and traditional marketing campaigns. Significant updates have been incorporated into nearly every Marketing Operations and Multi-channel Campaign Management module, as well as the underlying platform that is the foundation for the integrated suite.

AMS 8.8 features new installation and deployment tools designed to make implementation, migration and upgrades faster and easier, plus support for new languages including Simplified Chinese and Brazilian Portuguese, adding to its global appeal. It also now incorporates social media input via Aprimo’s recently announced Social Adapter, which enables marketers to capture customer preferences based on data from social networks like Facebook, thereby increasing opportunities for personalized customer engagement.

“With the complexity of many of our customers’ marketing processes, adding flexibility and streamlining data entry can often yield significant benefits for our customers in terms of productivity and results,” said Lisa Arthur, chief marketing officer for Aprimo. “As a recognized market leader in digital and Integrated Marketing Management, we’ve made sure that AMS 8.8 reflects the priorities of our customers. Whether they are using Aprimo for Workflow or Spend Management or Digital Marketing or all of the above, we expect them to reap large benefits from this release.”

Key improvements in Aprimo Marketing Studio 8.8 include:

•More tailored, flexible and streamlined user experience
•Simplified data entry for common financial tasks
•Easier report creation and administration
•Enhanced visual navigation for large review documents
•Simpler configuration and management of Extended Attributes
•More flexible e-mail content creation capabilities

According to a recent Gartner, Inc. report, “Marketing organizations don't always think about process. However, the growing complexity in the marketing organization makes it imperative that companies document and define their marketing processes and automate them. An understanding of executional, operational and analytical processes, and how they relate to technologies such as campaign management, MRM and marketing performance management (MPM) is essential to marketing being able to develop and automate processes that bring business value (efficiency and effectiveness). IMM is how these processes and technologies are brought together to support a closed-loop marketing process for any initiative.” (Source: Integrated Marketing Management Aligns Executional, Operational and Analytical Processes in a Closed-Loop Process, Published 10 April 2012, ID:G00207031)

Aprimo Marketing Studio 8.8 and all of Aprimo’s IMM solutions are available both on-premise and in the cloud on a global basis. For more information, please visit

About Aprimo

Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organizations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo’s modular and on-demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. Aprimo, a Teradata company, is headquartered in Indianapolis, Indiana, with offices worldwide. For more information, call 1.317.814.6465 or visit

About Teradata

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage. For more information, visit

Media Contacts:

Julie Blake
PR Consultant, Cyance
+44 (0)777 6134 589

Conny Lutz
Marketing Manager, Aprimo UKI
+44 (0)20 7535 3700
Twitter: @aprimo_uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Aprimo in the following categories: Business & Finance, Media & Marketing, for more information visit