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Stars of London 2012, TV and film take gold at Panasonic’s Smart VIERA Awards, as voted for by the Great British public

December 5th, 2012 – Before we say goodbye to 2012, we can’t overlook what an incredible year it has been for Great Britain. From outstanding achievements in sport – on and off the track; to the tremendous success of our most famous secret agent at box offices around world; it has been a year to redefine what it means to be British. To celebrate this great year, Panasonic asked people to award their sporting and big screen heroes, as well as their most memorable and entertaining TV moments[1].

We enjoyed an unprecedented summer of sport – not only did the greatest show on earth come to London; our own British superstar was crowned the face of the Games after an outstanding performance in the heptathlon. Nearly half (42 percent) of Brits voted Jessica Ennis their sporting hero of London 2012. Uncharacteristically, Mo Farah (26 percent) and Bradley Wiggins (19 percent) had to make do with silver and bronze medals this time round.

Danny Boyle made a lasting impact on Brits this summer. With over half (53 percent) of us awarding the London 2012 Olympics opening ceremony our most memorable TV event of the year. This curtain raiser was one of the top watched TV programmes of recent times with over 22 million[2] UK viewers tuning in. Despite travelling faster than the speed of sound, Felix Baumgartner’s space jump landed in second place with just over a fifth of votes (21 percent). Team GB’s Super Saturday scored 12 percent, while eight percent of us voted for the Queen’s Diamond Jubilee and just six percent for the big Curiosity rover landing on Mars.

Britons also enjoyed success on the big screen as well as in the stadium. Despite his appearance late in the year, James Bond charmed his way into first place to win the award for Hero of the Big Screen with almost two thirds of the vote (62 percent). Despite all the bad guys he took out in The Dark Knight Rises, Batman only flew away with 20 percent of the vote. Other nominees in this category were The Hunger Games (seven percent), Brave (seven percent) and The Amazing Spiderman (four percent), all of whom needed to fight a bit harder to get us reaching for more popcorn.

Moving away from the big screen to the living room, Brits (43 percent) awarded The X-Factor the most entertaining and gossiped about TV show of 2012, even without Simon Cowell. The intriguing lives of the cast of Downtown Abbey came a close second (30 percent), while Strictly Come Dancing (18 percent), TOWIE (six percent) and Made in Chelsea (three percent) all needed to increase the drama.

Commenting on the results, Fabrice Estornel, Head of TV Business, at Panasonic said: “We’re celebrating a year of amazing achievements, from the tears, triumphs and medals of London 2012 to the death-defying jump from space. Here at Panasonic we also have some achievements of our own to celebrate, as Panasonic VIERA is the most awarded[3] television of 2012.”

Do you agree with what the respondents said? If you think Batman is more heroic than Bond, or The X-Factor is over-rated, you can still vote for your most memorable moments of 2012 at, and be in with a chance of winning a TV from the award-winning Panasonic VIERA range.

1. Online survey of more 7,000 respondents -
2. The Guardian -
3. VIERA is the most awarded TV brand by independent experts, as verified by Gorkana for the period January-September 2012 - see more

Press contacts:

Jen Saunders
Phone: 020 7759 2024

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products in three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. Panasonic’s stock is listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) Stock Exchanges. The company has the vision of becoming the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018. For more information on Panasonic, its brand and commitment to sustainability, visit the company's website at

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