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A new survey has revealed that 3 in 4 men can’t remember what gift they received from their partner last Christmas.

A total of 79% of men drew a blank when asked to think back less than a year. Women fared slightly better, but 68% still struggled to recall the gift they received from their other half.

Experience day company Best Experiences asked over 1200 people to remember the Christmas presents they received for Christmas 2011. And it seems the money and effort that goes into choosing that special gift is usually forgotten as soon as the winter is over.

In contrast, 90% hoped their partner would remember the gift they received this Christmas, but this research shows this is clearly not going to happen.

John Pattison, experience expert at commissioned the survey after years of forgotten gifts: “Obviously we all want to get a wonderful gift that our partner will cherish, but it’s not working. We want people to stop being so boring - to buy more unusual and memorable gifts that won’t end up lying forgotten in a drawer or cupboard. “

So what gifts will people remember?
Unsurprisingly, the survey showed that we generally remember lavish, once in a lifetime gifts –people who received a trip to New York, an engagement ring and a new car all remembered their generous gift.

But luckily it’s not all about money - other types of gifts people remembered included family heirlooms, tickets to gigs and unusual activities. However others were memorable for entirely the wrong reasons - such as the lucky lady who received a cut-price course of colonic irrigation!

John Pattison continues: “In a way, I don’t mind receiving terrible gifts, because at least I’ll remember it and can have a laugh about it later”

The team at Best Experiences used the results of the survey to collate a list of top tips for buying a present your partner will remember

Top tips for choosing a gift that will be remembered next year

1 – Spend LOADS, eg a new car or a romantic holiday
2 – Give activities or tickets - experience gifts are far more memorable than items
3 – Think creatively about the things they like – eg a day feeding lions for a cat lover
4 – Choose something really unusual that they’d never expect - eg driving a monster truck
5 – If all else fails, buy something terrible - they’ll definitely remember that!

'We can’t all afford to throw money at Christmas presents, but there’s no excuse for not buying something special. We've found unusual experience days at really affordable prices ranging racing a motorised armchair to fighting zombies and werewolves.'

'Nothing says “I love you” like battling zombies in an abandoned shopping mall. And if you can’t remember fighting the undead after just 12 months, there’s something wrong with you!'


Notes to Editors:

The team at Best Experiences compare and review the best experience days in the UK, including some really unusual experiences - you can see them here. The site is famous for impartial reviews and ratings, and information on all the UK’s biggest experience day providers.

For more information including full survey results, email

This press release was distributed by ResponseSource Press Release Wire on behalf of Best Experience Days in the following categories: Leisure & Hobbies, Women's Interest & Beauty, Retail & Fashion, for more information visit