Hospitality buying specialist Lynx Purchasing is working with digital marketing agency One Result on a new campaign designed to increase customer traffic to the Lynx website.
One Result has begun a conversion optimisation campaign, which will give Lynx a stronger presence within the search engines. Operators looking online for new wholesale suppliers and better prices will be directed to the Lynx website at www.lynxpurchasing.co.uk.
Lynx already works with more than 1,200 customers across the hospitality sector, including pubs, restaurants, hotels, cafés, healthcare and education. Lynx offers caterers access to the best prices in the market, from leading suppliers, on essentials such as food and drink, equipment, cleaning products and utilities.
John Pinder, managing director of Lynx Purchasing, said: “We’ve demonstrated time and again that we can deliver savings for a wide range of hospitality businesses, and the first step is getting potential customers to our website, where they can find out more about our services and make contact.”
“We’re pleased to be working with One Result to increase the number of potential customers who come to our site though internet searches.”
Richard Skidmore Head of SEM at One Result said: “We’ve worked with many companies with great success and great results. The same is set to happen with Lynx Purchasing as they convert more customers through higher traffic to their website.
“This is another great opportunity to show what the One Result team is capable of, and what outstanding results can be achieved with the right input.”
One Result, based in Shirley, West Midlands, offers web and mobile services including bespoke smartphone apps, web development, creative design and online marketing.
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