Over a third of Londoners will make at least one trip to Oxford Street this year with the purpose of Christmas shopping according to research from lastminute.com. The convenience and comfort of the Westfield Shopping Mall and online shopping come a close second and third to Oxford Street. London's trendier shopping districts such as Portobello Road, Knightsbridge and the Southbank Centre Christmas markets, meanwhile, prove to be the least popular with London shoppers this Christmas.
Despite a doom-laden forecast for the traditional high street, stiff competition from the Olympics-born Stratford Westfield City shopping centre and campaigns to pedestrianise the West End, Oxford Street has managed to hold onto its crown as the shopping destination of choice for Londoners.
Londoner's attitudes towards Christmas Shopping remain ambivalent. Just under a third of those surveyed claimed to love the Christmas shopping experience. The vast majority of Londoners consider shopping as only a "necessary part of the build up to Christmas" and neither love nor hate it.
Not only do Londoners appear to remain dispassionate about their Christmas shopping, they also put it off until the last minute. Only 6% of those surveyed expected to have completed their Xmas shopping by 15th December. A significant 59% expect to still be doing their gift-buying on at the last minute on Christmas Eve.
To assist London's many last minute Christmas shoppers, lastminute.com has produced an interactive guide to Christmas shopping in London featuring interactive tips on various shopping areas and their attractions to aid shoppers with their gift-buying excursion at the busiest time of the year.
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Founded in October 1998, Lastminute.com is the UK's largest online hotel, travel and leisure specialist, with over 1.65 million visitors per week. It provides customers with last minute deals aiming to make the unattainable attainable for everyone. Lastminute.com offers a variety of experiences from hotels to city breaks and relaxing holidays to spa getaways, restaurant reservations and theatre deals.
Headquartered in Hatton Garden, London, lastminute.com also operates in Australia, Belgium, Canada, Germany, Denmark, Spain, France, Hong Kong, Ireland, India, Italy, Mexico, Norway, New Zealand, Sweden, Singapore and the US.
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