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The recent update to Google+ Pages, which allows brands to interact with anyone across the network, could see businesses heighten engagement, interaction and acquisition, says integrated PR, social media and SEO agency, Punch Communications.

Previously, brands were required to be circled by Google+ users in order to interact with them. However, following a string of recent updates to Google+, the latest modification now allows brands to +1, share and comment on posts made by all users. With the intention of creating a more organic experience, Google+ now offers brands the potential to reach new audiences and grow the number of people who are circling its brand.

By being able to interact with a fresh audience, engagement levels are likely to rise simultaneously as brand interaction is circulated across multiple newsfeeds. Through posts and +1s, businesses can create increased customer loyalty and show appreciation for users’ mentioning the brand. However, Punch Communications reminds businesses to follow best practice and be part of the online conversation, as overloading newsfeeds with irrelevant brand information could result in users blocking businesses from their newsfeeds. Businesses interacting and networking with influential Google+ members could also find their follower levels organically increased as users begin to discover brands through their extended content reach and communication activity.

Google+ will soon offer businesses the opportunity to review interaction and influence levels across the network through analytics for brand Pages. With Google+ confirming that information within the forthcoming analytics tool will contain Page and +1 activity, social strategies can be adapted accordingly by a brands’ social media agency or in-house team to ensure interaction and content reflects data results.

Pete Goold, managing director of Punch Communications, comments: “The new Google+ update could mean great things for brands utilising the social network. Giving brands the freedom to reach and contact any Google+ user without the need to be circled by them first offers them the chance to grow their followers organically; as post visibility increases across newsfeeds, it is likely that engagement levels will also naturally grow.”

Punch Communications is unique in its approach to PR, SEO and social media, offering integrated services across all areas and setting itself aside from other PR companies. For more information about the services Punch offers and to find out how it could benefit your business, please visit or call 01858 411 600.

This press release was distributed by ResponseSource Press Release Wire on behalf of Punch Communications in the following categories: Consumer Technology, Computing & Telecoms, for more information visit