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PruHealth and PruProtect have announced a new partnership with Olympic Heptathlon Gold Medallist, Jessica Ennis as a Vitality Ambassador. As a national sporting hero, she will be using her passion for living a healthy lifestyle to motivate people to make positive changes and get rewarded in the process through the Vitality wellness programme, which is offered through PruHealth and PruProtect.

As a PruHealth Vitality Ambassador, Jessica and her family will share their Vitality experiences, and offer practical advice and motivation to enable everyone, regardless of their current state of health and fitness to take achievable steps towards lifelong wellbeing.

Jessica Ennis said: "I think the Vitality programme is absolutely brilliant - we all love to be rewarded for our hard work to get healthy and Vitality has so many ways to reward people. Everything I feel I stand for is echoed in the values of Vitality and I hope I can make people see that achieving your personal health goals is really a matter of planning the journey and sticking with it."

Jessica will participate in a number of marketing activities throughout 2013, starting off with an introduction to intermediaries, PruHealth and PruProtect members and the wider market in January, through to on-going, regular campaigns which add value to the Vitality proposition through a number of marketing initiatives including online and social media channels such as Facebook and Twitter and being the face of a new member magazine.

According to Nick Read, Director of Vitality: "We are delighted to be working with Jessica because she truly embodies the values of Vitality: through hard work to change behaviours and improve health, not only do people feel better, but they can get rewarded as well."

Vitality encourages people to set achievable health goals, makes it easier for them to get healthy and rewards them for doing so. Jessica's involvement creates a new channel through which Vitality can engage with and motivate members.

This new partnership with Jessica Ennis complements existing Vitality activities which include an extensive wellness and reward network, behavioural tools and partnerships with organisations such as the Laureus Sport for Good Foundation. Jessica is one of the nominees for the 2013 Laureus World Sports Awards in the Female Athlete of the Year category.

To follow Jessica's involvement with PruProtect and PruHealth, visit or or follow us on Twitter, Facebook or YouTube (, (,

About PruHealth:

PruHealth is a leading private medical insurance and Vitality wellness programme provider which launched in the UK in 2004 in response to a growing need for consumer-directed private health insurance products. It is a joint venture between UK insurer, Prudential and Discovery, a listed company operating in the health, wellness, life, investment and financial services markets in South Africa, UK, USA and China.

The Vitality programme helps people understand how they can improve their own personal health, makes it cheaper and easier for them to get healthy and gives rewards to keep them motivated.

PruHealth has received many industry awards, including the Best Individual PMI Provider and Best Online Intermediary Service (Health Insurance Awards 2012), Best Group PMI Provider (Cover Excellence Awards 2012), Most Innovative New Product (Health Insurance Awards 2011), Best Use of Marketing to Intermediaries (Health Insurance Awards 2011), Most Trusted PMI Provider (Moneywise Awards 2010), Best Individual PMI Provider (Health Insurance Awards 2010 and Cover Excellence Awards 2010) and Best PMI Provider (Moneyfacts Awards 2009).

About PruProtect:

Launched in September 2007, PruProtect is an extension of the existing joint venture between Prudential UK and Discovery, which began with PruHealth. Unique to the current UK protection market, the PruProtect suite of products includes Life Cover, Income Protection Cover and severity based Serious Illness Cover, additional benefits and Business Protection.

PR Contact:

Siobhan Griffiths
Head of PR
20 Gracechurch Street
6th Floor
c/o 2 George Yard
+44 207 133 8726

This press release was distributed by ResponseSource Press Release Wire on behalf of pr-sending-enterprises in the following categories: Health, Sport, for more information visit