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According to site statistics from the UK’s largest discount website, the EU Gender directive has caused a 500% increase in searches for car insurance discounts on-site; with searches for cheaper home insurance deals also rising.

The EU Gender Directive, which came into play on the 21st December, has set Britons on a money-saving mission, according to site statistics from the UK’s largest discount website; which has revealed that searches on-site for car insurance discounts have risen by 506% in the last month alone.

The site statistics, released by, have been released after the site noticed a sharp increase in searches for discounts related to insurance throughout the month of December; suggesting that the EU Gender Directive has encouraged Britons fearful of increased premiums to search for money saving opportunities to keep costs down.

According to the site statistics, the most popular car insurance providers on-site throughout the month of December were as follows:

1) Churchill Car Insurance
2) Tesco Car Insurance
3) Direct Line Car Insurance
4) Endsleigh Car Insurance
5) RAC Car Insurance

In addition, MyVoucherCodes has seen a 292% increase in searches for home insurance discount codes in the past month alone; when compared to the average number of monthly searches made throughout 2012.

According to the statistics, the most popular home insurance providers on-site throughout the past month were as follows:

1) Tesco Home Insurance
2) Direct Line Home Insurance
3) AXA Home Insurance
4) Churchill Home Insurance
5) Aviva Home Insurance

Mark Pearson, Chairman of, commented on the site statistics:

“The EU Gender Directive has clearly sent Britons into a spin, and rightly so; as many women will have seen their premiums take a huge leap in cost, which they may not have been able to cope with financially. Searching for discounts is definitely advisable; whilst many may not know you can save money on things such as insurance and utilities you most certainly can, and it’s always worth checking out what discount codes are available before you agree to a policy.”



For more information please contact Emma Kent of 10 Yetis Public Relations Agency on 01452 348211 or

Editor’s Notes

Mark Pearson, chairman of, is a regular media contributor regarding online shopping and the credit crunch. At 32, his personal worth is more than £70 million. Mark was previously a chef working under Gordon Ramsay at Claridges, London.

Mark appeared as a ‘Secret Millionaire’ in the series on Channel 4, in which he donated £115,000 of his own money to worthy causes.

MyVoucherCodes has had sales exceeding £600m in 2011. saved consumers more than £60m on online purchases throughout 2011, alone.

MyVoucherCodes is the UK’s most popular discount site.

MyVoucherCodes is part of the Markco Media Group, the largest voucher, discount and money saving company in Europe.

This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Women's Interest & Beauty, Motoring, Personal Finance, for more information visit