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Just 17.5 per cent of high street January sale TVs are at lowest available price

Just 17.5 per cent of high street January sale TVs are at lowest available price

New research shows that 7 out of every 10 TVs sold by the UK’s top high street chains in the January sales are cheaper elsewhere. Price comparison experts Skinflint compared prices of TVs currently on sale at leading high street brands including Argos, Co-op, Currys, John Lewis, Sainsbury’s and Tesco. The figures showed that 72.5 per cent of the high street’s best January sales prices on TVs could be beaten by at least one of Skinflint’s 850 UK retailers, and often by several.

High street chains only offered the best price for TVs 17.5 per cent of the time , with shoppers paying up to 39.2 per cent more on the high street by failing to shop around. In one instance a 55” Smart TV in the sales with a £350 discount on the high street could be found a further £368 cheaper using the Skinflint price comparison app. On average, consumers can save a further £187.65 on high street stores’ sales prices for 55” TVs, and a further £98.71 on 46” TVs using the . free Skinflint price comparison app available on the App Store at http://ios.skinflint.co.uk.

David Boston, UK Country Manager for Skinflint said, “The advertised ‘great deals’ of high street chains in the January sales can be a little misleading. A TV marked 25 per cent off in-store might still be significantly cheaper elsewhere. Before buying a TV consumers need to check prices on the Skinflint app which helps them to shop smarter for tech products. With the Skinflint app potential buyers can find the perfect TV or technology product in-store, get their phone out and check whether it’s the best deal available. From their pocket they can find independent and online retailers often offering far better prices.”

Statistics from the British Retail Consortium suggest more consumers are using technology to buy products. Non-food online sales went up by 17.8 per cent as tech-savvy shoppers with tablets and smartphones reaped the benefits of m-commerce.

Skinflint’s price comparison app, available for free download from the App Store, helps consumers to get the best deals on technology products by comparing prices from over 850 retailers across the UK – anything from TVs to tablets, headphones to hard drives and more. As well as shopping from the comfort of their sofa, consumers can make the most of their high streets and shopping centres to find the cheapest prices on-the-go using the app’s barcode scanner or product search tool on items they see in stores.

Skinflint is ‘the UK’s most comprehensive price comparison app for technology products, searching over 850 technology retailers, from big chains to small retailers, to find the best deal. Skinflint tells shoppers whether the scanned item is cheaper and in-stock at other retailers nearby, as well as around the UK. If the product is required immediately, Skinflint uses Google Maps to identify the user’s exact location and plots the route to their chosen retailer. Turning the iDevice on its side also shows how the product’s price has changed over the last year or more. Shoppers can search for products by precise specification or feature, limiting the time wasted trawling through open browser tabs looking for the perfect technology product at the best price.

David Boston says “Choosing a new TV can be confusing. There’s 3D, LCD, LED, Plasma, Smart TV, Freeview, Freesat, HD and numerous sound options and sizes to consider. Skinflint enables people to search by the exact features they want, so consumers can get a great deal that suits them without paying for functions they won’t ever use.”

View a demo of the Skinflint App

ENDS

For further editorial info contact: skinflint@pwkpr.com or call 020 7609 1900

Images are available at: http://unternehmen.geizhals.at/about/en/press/pictures/

Methodology: Researchers assessed the TVs on sale at Argos, Co-op, Currys, John Lewis, Sainsbury’s and Tesco and compared them with the 850 retailers around the UK offering products through the Skinflint App, which isavailable for free download from the App Store. Prices are accurate week beginning 7th January 2013.

About Skinflint (http://ios.skinflint.co.uk): Skinflint is the UK brand of Geizhals, the industry leader in electronics price comparison in Germany and Austria, with over 68 million prices for over 826,000 listed items from 27,070 active retailers, providing the largest market overview in IT and electronics.

By adopting a totally impartial approach to retailer listings – uninfluenced by advertisers – Skinflint provides a depth of consumer electronics and IT hardware product and price information that price comparison competitors simply cannot match. With more than 850 IT and electronics retailers in the UK providing more offers at demonstrably better prices, Skinflint provides the largest IT hardware and consumer electronics market overview in the UK. Skinflint deals exclusively in new products, ensuring that shoppers only get quality goods.

This press release was distributed by ResponseSource Press Release Wire on behalf of Parker Wayne & Kent in the following categories: Men's Interest, Consumer Technology, Personal Finance, for more information visit https://pressreleasewire.responsesource.com/about.