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Gemma Harris, Co-owner of Lineup

PR Agency LINEUP to put purpose over profit to bring professional PR to ethical businesses on a Budget.

From 2013, a bespoke PR service for ethical startup businesses under three years old will be trialled, before being made available nationwide, providing first class PR for force-for-good companies that can’t afford industry standard PR agency monthly fees.

The company behind the service is national integrated PR agency LINEUP, based in Bournemouth, who was inspired to help accommodate more companies that help to better people’s lives and the world around us. The service is backed by Bournemouth University, whose BA (Hons) Public Relations Course PR graduates and undergraduates will support a senior LINEUP team that is dedicated to offering PR support for ethical businesses.

The service will include consultancy, implementation of a three month minimum PR and brand strategy, press releases and approaches to media on behalf of the company. Companies eligible for the service must prove that they contribute to lasting changes that benefit people, communities or planet Earth.

Gemma Harris, Owner at LINEUP said: “We felt strongly that we wanted to provide vital PR support to “force-for-good” businesses in the early stages when they need it most and in turn, support the UK economy and global challenges we face. We will continue to serve established clients but by challenging ourselves to tackle how we made better use of our assets and embrace what was already in our backyard, we are now also able to offer an affordable, first class PR service for ethical startups across the UK”.

Hilary Stepien, BA (Hons) Public Relations Course Leader at Bournemouth University said: “Now, more than ever, the world needs businesses to play a role in tackling some of the tougher business and global challenges. Through the Lineup Startups service, our graduates and undergraduates are given the opportunity to put PR skills developed from the course and previous industry experiences into some wonderful ethical clients, where they are also employed by, managed and mentored by an exceptional team at LINEUP. The agency has developed a business model in which every party benefits”.




LINEUP STARTUPS is managed by LINEUP, a national integrated PR agency, whose work with Richard Branson’s non profit foundation Virgin Unite and reinforced the thinking behind providing a bespoke service that catered for the rapidly expanding ethical entrepreneurial sector and exciting innovations coming out of the UK.

Minimum campaign duration is three months and the LINEUP Startups cost level is only available for three months.

No hidden charges or costs. Costs agreed at the start of each campaign.

Companies need to have been trading for less than three years under one company or brand name to register for the scheme.

Companies need to be based and registered in the UK.

Companies must be a business that is a force for good, contributing to lasting changes that benefit people and/or communities and/or planet Earth.

This press release was distributed by ResponseSource Press Release Wire on behalf of Lineup Media in the following categories: Environment & Nature, Business & Finance, Media & Marketing, for more information visit