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Brand new software package allows companies to identify exactly where leads, sales & phone calls come from?

An online marketing agency has announced the launch of a revolutionary new software package. Ruler Analytics enables businesses to track exactly where online leads, sales and phone calls are being generated and from and which companies have looked at their website.

Developed specifically with marketing in mind, Ruler enables businesses to see the exact source from which an online sale, lead or phone call has been generated. Not only does this give insightful information as to how consumers are coming to make purchases through a website, it also allows for the optimisation of strategy based on how well each marketing channel is performing.

The state-of-the-art analytics platform give businesses cold, hard data in terms of how much return is actually being generated based on the amount of money invested in different marketing strategies. Ruler has been developed to give marketers a clear insight as to how well investment is being spend and how much money a strategy is actually generating.

Development has taken almost a year, with an experienced team of online marketers ensuring every aspect of the platform can be fully utilised by businesses. Ruler seamlessly integrates in to any website and across entire marketing campaigns. This allows for complete monitoring of consumer activity, and in turn, allows businesses to measure how well their marketing campaigns are performing.

Ruler Analytics is based in the centre of Liverpool and boasts a team of developers and online marketers with over 50 years experience. Past experience with various analytics platforms and the development of marketing strategy has ensured the minds behind Ruler know exactly which areas of business the product should be focusing on.

For more information, please contact Ian Leadbetter or Daniel Reilly on 0800 118 5312 or email either Ian or Dan at /

This press release was distributed by ResponseSource Press Release Wire on behalf of Ruler Analytics in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit