Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.
We will be performing essential maintenance on the ResponseSource platform from 12pm Saturday 13th august until Sunday morning. There will be short outages on the platform during this time.


Manchester, England - UK-based marketplace integration startup ChannelUnity has introduced what it describes as a 'world's first' integration between the online marketplace and the Magento shopping cart solution. Until now, sellers on the marketplace would need to manually update their stock levels constantly to keep them in synchronisation with their online store, manage orders from the marketplace separately from their online store orders, check prices of their competitors to make sure they were the cheapest seller and use time-consuming excel spreadsheets to add new products onto the marketplace.

The solution ChannelUnity presents saves time and cost in all of these areas. The service keeps a constant real-time watch on the retailers online store for changes to stock levels, prices and product data, and sends these updates to the marketplace automatically, imports orders from the marketplace back into the retailers online store for centralised processing & fulfilment, monitors the selling prices of competitors and adjusts the selling price of the retailer within strict boundaries and enables retailers to publish new products onto the marketplace in just one click.

Launched in June 2012, ChannelUnity's mission statement is to provide easy, cost saving connection to marketplaces for retailers worldwide, and it has certainly started to make waves towards this goal. In the 6 months since launch, almost 800 retailers from around the world have signed up for a free account which acts as a hub for the marketplace connectors, with more than £5m ($7.8m) in marketplace orders processed to date. Today, the platform supports 14 marketplaces -, all 9 Amazon marketplaces and 3 eBay marketplaces - with support for a new marketplace set to be launched every Monday. The platform costs just £49 ($79 / €65) per month per marketplace, and retailers can take a 14 day free trial of each connector, with toll-free telephone support, live chat and helpdesk support on-hand to assist with setup.

Speaking of the launch, Mark Newby, co-founder and CEO said " presents an exciting opportunity for sellers both in the UK and worldwide, and so we're delighted to be able to bring the first full integration to the Magento shopping cart for the first time ever. We feel marketplaces are going to be of major importance for retailers this year as globally the virtual high street continues to decline, with shoppers heading more and more to trusted names such as Amazon and eBay. While mobile commerce and social commerce have been experiments in winning back these customers, trust is king and our service helps retailers to adapt to this change.".


Notes to Editors:
Our Backstory -
ChannelUnity has been developed by Manchester, England based startup Camiloo Limited. In 2009, Mark Newby was asked to take on a freelance project to develop an integration between AV hardware manufacturer HDConnectivity's online store and their marketplace account on Amazon UK. Mark left his day job to focus on the project and a few months later had completed the work. Baby changing bag brand PacaPod heard about the solution through a business community and asked Mark to redevelop their online store so that they too could also streamline order management between their Amazon account. Mark quickly saw potential to offer this as a product, and spent the next 4 months developing the solution into a plug-and-play add on.

Fast forward to June 2011, and the company had grown to employ co-founder Matt Ross full time, having sold more than 400 copies of its perpetual licensed Amazon Integration solution. But the company knew it could do more. Amazon was just one marketplace and Magento just one shopping cart. Mark & Matt applied for and received seed funding from the ERDF-backed North West Fund 4 Digital and Creative. The team quickly expanded with 3 part time customer support staff and an extra developer taking pressure off the co-founder's shoulders, and the team set to work on creating their goal: A cloud hosted hub for marketplace integrations, paid for on a subscription license to better fund ongoing support and maintenance costs. After 12 months development and 6 months of availability, the company now employs 7 staff and its two co-founders, who continue to give lifestyle-altering athletic dedication and commitment to their companies growth.

Press Enquiries: Mark Newby - +44 (0) 7931 171446

This press release was distributed by ResponseSource Press Release Wire on behalf of ChannelUnity in the following categories: Consumer Technology, Business & Finance, Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit