Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

From today, blog readers can nominate their favourite Mum and Dad blogs in 15 award categories

29 January, 2013: Nominations in the fourth annual MAD Blog Awards ( open today, celebrating the best and brightest of the thriving UK parent blogging community.

From today, blog readers can nominate their favourite Mum and Dad blogs in 15 award categories

From today, blog readers can nominate their favourite Mum and Dad blogs in 15 award categories, celebrating the diversity and popularity of parent blogs. The winners in the awards, which are sponsored by online parenting site, will be revealed at an awards ceremony in September.

The MAD Blog Awards winners will be chosen by a public vote, with the exception of the MAD Blogger of the Year, who will be selected from the finalists by a judging panel.

Sally Whittle, founder of the MAD Blog Awards and a parent blogger at Who's the Mummy, said: “Once upon a time, blogging was a hobby for geeks, but one in five British Mums now read parent blogs every week. The MAD Blog Awards are the perfect opportunity for parents to tell us about the blogs they love to read, and to discover brilliant new blogs.”

Tamsin Kelly, editor of, said: “We are thrilled to be sponsoring the MAD Blog Awards for 2013. This is the third consecutive year that has teamed up with the MADs and each year we are impressed by the brilliant writing, photography, creativity and humour of the Mum and Dad blogging community. With so many different voices and opinions, parent bloggers truly reflect the joys – and irritations – of being a parent today.”

There are more than 7,500 active parent blogs in the UK, sharing everything from parenting tips to recipes, craft activities and creative writing. Parent bloggers are increasingly influential, with 80% of parents using social media to research products and services before buying, and 50% having bought a product after reading about it on a parent blog*.

Last year, more than 100,000 nominations and votes were received in the MAD Blog Awards. Categories in the 2013 awards are:

• MAD Blogger of the Year, sponsored by
• Best Family Travel Blog, sponsored by
• Best Baby Blog, sponsored by Mothercare
• Best Blog Writer, sponsored by Puffin
• Best Craft Blog, sponsored by Hobbycraft
• Best Blog for Family Fun, sponsored by Travel Supermarket
• Best Blog about Family Life, sponsored by Skylanders
• Best Food Blog, sponsored by Brabantia
• Best School Days Blog, sponsored by Start Rite
• Best Fashion & Beauty Blog, sponsored by TK Maxx
• Best Thrifty Blog, sponsored by Idealo
• Best Mad Blog, sponsored by John Lewis
• Best Pregnancy Blog, sponsored by Kiddy
• Most Innovative Blog, sponsored by Seagate
• Most Entertaining Blog, sponsored by Netflix

* Source: Tots100 2012 Parent Blogger Benchmark Survey

Notes to editors:

About the MAD Blog Awards:
Further details about the awards, judges and how to enter the MAD Blog Awards can be found at the MAD Blog Awards website at Blog fans can also follow the latest news about the awards on Twitter ( and Facebook (

About Parentdish:
Parentdish ( part of AOL (UK) Ltd, offers an honest take on the reality of being a parent with topical parenting news, reassuring, realistic advice and fun and frank writing. From pregnancy to teens, Parentdish is with you every step of the way.

For further information please contact:

Sally Whittle
MAD Blog Awards
Tel: 07500 095 284

Nicola Williamson
AOL The Huffington Post Media Group
Tel: 020 7492 1132

This press release was distributed by ResponseSource Press Release Wire on behalf of The MAD Blog Awards (The MADs) in the following categories: Leisure & Hobbies, Women's Interest & Beauty, Consumer Technology, for more information visit