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ipadio were proud to create the technology that allowed Paralympians to record their London 2012 experience

As the London 2012 Paralympic Games approached, ipadio were chosen to help make the voices of previously silent athletes heard through the use of our innovative technology. Despite the fact that this spectacular sporting event attracts world-wide media coverage, there had never been an attempt to collect and broadcast User Generated Content (UGC) from the athletes until the 2012 Games, where ipadio helped make it happen.

In partnership with mobile phone giant Samsung, ipadio’s unique technology was used to create a video app which allowed selected athletes to record high quality video depicting their experience of the Games using their smartphones. This footage was then instantaneously uploaded to the web, giving hundreds of thousands of people across the world a unique insight into the experiences of these great sporting professionals.

48 athletes were chosen to be ‘Samsung Paralympic Bloggers’ by the International Paralympic Committee (IPC). LOCOG and the IPC wanted to highlight the journey of these athletes as they competed in last summer’s fantastic event, but they also wanted it to be as simple and intuitive a process as possible.

The app ipadio developed allowed the athletes to record up to three minutes of good quality video and add associated titles and descriptions. The app also geo-located, meaning viewers could see where the athlete was recording from. Once uploaded, the app sought out the best connection it could find and parcelled the content into manageable chunks that were uploaded as quickly and reliably as possible, even when the app was closed down. Users could upload as many videos, as well as simple audio clips, as they wanted, without needing to worry about bandwidth. This was particularly important considering the huge pressure on connectivity during the Games, as millions of spectators descended on the Olympic venues armed with smart devices.

Each video was moderated before going live to filter out any content which conflicted with the broadcasting rights of the Games. It also gave moderators a chance to add associated titles and descriptions to the content. The moderation layer, coupled with in-app features, ensured that when the videos were cross posted to YouTube they got maximum SEO value, helping to promote both the individual athletes and the Games themselves.

During the Paralympics, the Samsung Bloggers made and uploaded 680 videos using the ipadio app, attracting nearly one million hits on YouTube. The emotional moment when swimmer Teresa Perales gave her gold medal to her son got 70,000 views, whilst golden girl Ellie Simmonds saw 62,000 people tune in to one of her broadcasts.

ipadio’s CEO, Dr Mark Smith, comments that; “Given that certain countries fail to dedicate much coverage to the Paralympic games, this ‘user generated content’ was crucial in raising the profile of such a wonderful sporting event and the athletes that take part in it. ipadio were proud to create the technology that allowed Paralympians to record their London 2012 experience and we are now hoping to extend this project to the major sporting events of 2013.”

This app is also now available to consumers on the google play store, and users can have the video feature enabled by emailing

ipadio was last week granted a London 2012 Supplier Recognition License following the recent decision by the British Olympic Association to allow selected companies to promote their involvement in the London 2012 games.

About ipadio

ipadio is a London based, award winning, privately owned technology and communications company funded by (amongst others) the London Business Angels Network. ipadio has a suite of services that help organisations connect with the hard to reach, using simple and innovative channels. As well as public users across the globe, ipadio works with multinational corporations, government departments and international charities. Clients include Virgin Media, Just Giving, the NHS, HomeServe, Grant Thornton, O2 Health and The Football Association and as well as major players in the pharmaceutical and gaming sectors.

For more details visit or contact the team on +44 (0) 20 33 940 840.

This press release was distributed by ResponseSource Press Release Wire on behalf of ipadio in the following categories: Sport, Consumer Technology, Computing & Telecoms, for more information visit