New site statistics release by the UK’s largest discount website have revealed that, this year, lingerie will be the most popular gift given on Valentine’s Day, after searches for discounts relating to underwear and lingerie increased by 210% last week, compared to the week previously. Furthermore, retailers Ann Summers and Thorntons are set to benefit the most from the romantic day.
According to site statistics released by the UK’s largest discount website, most women will be receiving a lingerie-related gift this Thursday on Valentine’s Day, as searches on the website for lingerie and underwear increased by 210% in the last week when compared to the week previously.
www.MyVoucherCodes.co.uk looked back through recent website statistics to fathom out what items looked to be the most popular for Valentine’s presents this year. The team looked at any search terms that had been input, along with the word ‘Valentine’s’ over the past week.
According to site statistics, below are the five most popular Valentine’s searches from the past 7 days, suggesting them to be the most common gifts to be exchanged this Thursday on Valentine’s Day. The items are shown alongside the percentage increase for the search term over the past 7 days when compared to the previous week:
1. Lingerie – 210%
2. Chocolates – 156%
3. Flowers - 152%
4. Sex Toys -133%
5. Alcohol – 129%
Furthermore, MyVoucherCodes.co.uk looked into the retailers that are set to benefit most from the Valentine’s Day gift shopping splurge, based on those experiencing the most searches through the site in relation to discount codes and deals for the big day. According to the statistics, the most popular retailers for Valentine’s Day 2013 are as follows:
1. Ann Summers
3. Urban Outfitters
6. Hotel Chocolat
9. Serenata Flowers
10. Virgin Experience Days
Mark Pearson, chairman of MyVoucherCodes.co.uk, said the following about the site statistics:
“Now that Valentine’s Day is a matter of days away, we’ve had an influx in the number of people searching for discount codes, deals and offers to save money on gifts for loved ones. It’s clear by our site statistics that lingerie is something many men will be getting for their wives and girlfriends and there’re even a few that might risk surprising the one they love with an adult toy. That has the potential to get a negative response if you’re trying to woo someone, so perhaps stick to chocolates and flowers for now!”
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