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ATV will now have a single product cost management platform that enables designers and sourcing to leverage the experience of its cost estimators

--Italian energy flow control solutions manufacturer deploys aPriori to assess costs early in the product design cycle--

London, UK - 13 February 2013 - aPriori, a leading provider of product cost management software solutions, has announced that high quality flow control technology manufacturer Advanced Technology Valve (ATV S.p.a), has selected the aPriori Product Cost Management (PCM) software platform to replace manual cost estimating processes and provide a consistent, repeatable technology platform that delivers earlier visibility to the costs of its valve components. ATV is aPriori's first customer headquartered in Italy, and continues the company's strong expansion into European manufacturers that are seeking to protect and improve profitability in a difficult economic environment.

ATV designs upstream, downstream, power and custom valves for the oil, gas and energy industries, as well as invests in extensive research and development capabilities to support advancements in flow control applications and custom-manufactured products. The privately owned company was established in 2006 and its customer base extends internationally.

ATV chose to adopt the aPriori Product Cost Management software platform because it wanted to improve visibility to product cost during the earliest design phases, and dramatically reduce the time and effort required to cost each of its components. Because aPriori analyses a 3D CAD model as part of its cost estimation process, it's easy to use, and provides ATV with an extremely time-efficient alternative to manually costing parts. The ease of use also enables the platform to be leveraged across the entire product development lifecycle, even by individuals that do not have a strong background in manufacturing or cost estimating.

Enrico Sanguineti, general manager at ATV, said: "ATV will now have a single product cost management platform that enables designers and sourcing to leverage the experience of its cost estimators, and know the cost of each and every trade-off decision at the moment they consider the change. We believe this will reduce the possibility that our products will reach manufacturing and be over target cost, requiring rework to the design that is costly and inefficient. Thanks to aPriori we can immediately see how design changes and different sourcing strategies affect product costs."

Managing director of Europe at aPriori, Arnaud Walburger, said: "aPriori will continue to help ATV to reduce the costs of its products quickly and accurately, so that its design and engineering teams are able to dedicate more time and resources to developing new technologies and customised products. By ensuring a fast and accurate process for costing parts, aPriori is helping ATV to achieve target costs, negotiate better deals with its suppliers and reduce time-to-market."

About aPriori

aPriori software and services generate hard-cash product cost savings for discrete manufacturing and product innovation companies. Using aPriori's real-time product cost assessments, employees in engineering, sourcing and manufacturing make more-informed decisions that drive costs out of products pre- and post-production. With aPriori, manufacturers launch products at cost targets, maximise savings in re-work projects and avoid overpaying for sourced parts.

To learn more about aPriori and its product cost management solutions and services, visit or call +44 (0) 1932 503 300. To see an overview demonstration of aPriori, click here.

Media contacts:

Max McConnell or Sinead Gosai
Prompt Communications on behalf of aPriori
Tel: +44 20 8996 1653

This press release was distributed by ResponseSource Press Release Wire on behalf of aPriori in the following categories: Business & Finance, Manufacturing, Engineering & Energy, for more information visit