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Forty-eight percent (48%) of the recorded risky events relate to harsh braking, followed by corner handling at 36%.


· January to April is riskiest time on the roads, December is safest time to drive
· Nearly half of risky events relate to harsh braking
· Drivers continue to reduce risk levels year-on-year

LONDON – February 20th, 2013 - GreenRoad™, the leader in driver performance management, today released the 2012 Fleet Driver Performance Data Benchmark Report providing in-depth analysis of fleet driver performance.  Based on data representing over 70,000 GreenRoad drivers worldwide, the report offers a snapshot of performance with comparative data going back to 2010. Since 2010 the average driver risk level has improved 28%, demonstrating customers’ commitment to ongoing improvements.  

As GreenRoad and customers share best practices and refine their driver change management programmes, new GreenRoad drivers show even more substantial improvements than those in previous years. In 2012, new GreenRoad drivers improved their Safety Scores by between 23% and 50% within six months. 

GreenRoad 2012 data shows that in the UK harsh braking is by far the most common risky event. Forty-eight percent (48%) of the recorded risky events relate to harsh braking, followed by corner handling at 36%. Harsh braking also increased from 2011, possibly due to major events that impacted traffic such as the Olympics and Diamond Jubilee.

“With GreenRoad, fleet managers can look for specific patterns and geographic locations related to high probability of harsh braking or poor corner handling. Showing the data patterns to drivers increases their awareness, and is more likely to result in a positive behavioural change,” commented Mark Hampson, GreenRoad driver performance change management expert.

The UK average monthly Safety Score shows that the highest scores are recorded early in the year, from January through April. From April on, driver performance shows a steady improvement ending with December being the safest month of the year.

In the UK, Safety Scores tend to be consistent throughout the typical workday with one exception: the average Safety Score jumps dramatically at 23:00 and then drops to very low, safe levels.  “It appears drivers may be rushing home at the end of their late shifts. The rise in score could also be due to driving when vehicles are shunted in the depot as the operation closes for the night,” commented Hampson.

UK data shows that, on average, buses tend to have the highest Safety Score at an average of 24, followed by trucks with gross weight of less than 7.5 tonnes at 23, trucks with gross weight of more than 7.5 tonnes at 18, and cars at 14. These variances by vehicle type are most likely due to where the vehicles are operating as opposed to the specific vehicle type. For instance, buses and lightweight trucks and vans are more often driven in urban environments with heavy traffic and multiple stops and starts.

About the 2012 GreenRoad UK Fleet Driver Performance Data Benchmark Report

GreenRoad data is based on the GreenRoad Safety Score which is automatically calculated through the use of sophisticated in-vehicle and smartphone-based technology that captures and tabulates risky or fuel inefficient driving events; the lower the Safety Score, the safer the driver. Driving is measured across five major categories: braking, acceleration, corner handling, lane handling and speeding.

The GreenRoad safety score system is as follows:

0-20 – green – denotes smooth, safe, fuel-efficient driving.
20-40 – amber – indicates that improvements are required in the individual’s driving style so that less fuel is used and the risk of damage to the vehicle is minimised.
40+ – red – shows that the driver is burning far too much fuel and regularly engaging in risky behaviour that could result in an accident.

The 2012 report was completed by analysing GreenRoad data generated by representative fleet drivers from across the UK. The Safety Score comparisons were completed by analysing only those drivers who logged more than 500 driving hours with GreenRoad. The total sample included 813 drivers. To download the complete report, go here.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop™ helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.
Rachel Postlethwaite
+44 (0) 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Transport & Logistics, for more information visit