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Swissotel Berlin

London, UK (20 February 2013), PhotoWeb the best-in-class hotel photography, video production & syndication company has been chosen by Swissôtel Hotels & Resorts to create more than 120 virtual tours and still photographs for its hotel websites, enabling its online site visitors to get a true sense of its unique Swiss character and heritage.

Independent of which Swissôtel you might stay at, Swissôtel Hotels and Resorts prides itself on giving customers a taste of its Swiss roots, from the hotel design to the quality of the materials used. So whether you are in Singapore or Berlin, each hotel exhibits its Swiss features while aesthetically blending into the local culture.

Reflecting this natural Swiss image online is just as important to Swissôtel as it is to physically display it in the hotel. For this reason, Swissôtel has been very particular in choosing a photography company that can shoot images to show natural light and shadows, achieving an untreated, fresh look to its website.

“We needed a photography company that could capture the natural uniqueness of our hotels while allowing our Swiss roots to shine through. PhotoWeb’s cultural understanding and international expertise has enabled us to present real images of our hotels to our guests, giving them a true perspective of what it would be like to stay at one of our hotels”, says Olivier Jolidon, Senior Manager Ecommerce.

Swissôtel has a range of digital imagery on its recently revamped website, from still photos, to virtual tours and video. The reason for creating 120 virtual tours is for the flexibility and choice it provides to its online site visitors, allowing people to select the rooms they want to see, when they want to see them. “If you are planning a conference and want to look at Swissôtel’s meeting space for example, the virtual tour viewer allows you to go directly to the meeting room images you want to see without having to first watch a couple of minutes of video, or scroll through a range of still photographs that don't always capture the sense of space. While these forms of media are all important and complement each other, nothing beats the interactive 360 degree experience you get from a virtual tour”, says Andrew Meli, CEO of PhotoWeb.

To experience some of Swissôtel hotels online, visit any of the following recently created virtual tours:

Swissôtel Ankara, Turkey:
Swissôtel Basel, Switzerland:
Swissôtel Berlin, Germany:
Swissôtel Dresden, Germany:
Swissôtel Lima, Peru:
Swissôtel Quito, Ecuador:
Swissôtel Tallinn, Estonia:
Swissôtel Zurich, Switzerland:

About Swissôtel

Swissôtel Hotels & Resorts is an award-winning and distinctive group of deluxe hotels for today’s discerning business and leisure traveller, combining the renowned Swiss hospitality with luxuriously fresh, contemporary design. Each Swissôtel extends personalised service with charm and efficiency. Located in popular gateway destinations and city centres, the hotels offer convenient access to business and shopping districts as well as local attractions. The group’s Swiss heritage provides a clue to their mastery of organisational competence, punctuality, reliability, attention to detail and safety - ensuring that each guest enjoys a superlative experience and every Swissôtel stakeholder enjoys total peace of mind.

About PhotoWeb

PhotoWeb is the premier hotel resort photography and video production company for the hospitality industry worldwide. PhotoWeb’s clients include some of the finest hotels and best-known brands including Disney, Hampton Inn, Hilton, La Quinta, Marriott, Millennium Hotels & Resorts, Oberoi Group, Raffles Hotels, Resorts & Palaces, Starwood, Swissôtel, Taj Hotels.

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Sarah Tourville, Director
Media Frenzy

This press release was distributed by ResponseSource Press Release Wire on behalf of Media Frenzy Ltd in the following categories: Travel, Media & Marketing, for more information visit