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London, UK – 26 February 2013 – Marketo, the leading provider of cloud-based marketing automation software, today announced new multi-language capabilities for its award-winning software suite. Fuelled by the success of its European expansion and customer adoption, the Marketo suite is now available in both French and German languages. This latest enhancement is part of Marketo’s global programme to provide clients with the convenience of local language functionality, combined with Marketo’s powerful marketing software to streamline marketing processes and dramatically improve sales performance.

“Social and marketing automation are beginning to make a big impact with French companies and in the French market in general,” said Alexandre Ali, Project Manager for Palico, France. “We’ve already seen first-hand how Marketo can extend the global reach of our B2B campaigns and accelerate growth. From the success and momentum we’ve seen with Marketo, and their new French language capabilities, I believe 2013 will be the year of Marketo in France.”

Fergus Gloster, Managing Director Europe for Marketo, added, “Our new multi-language capabilities reflect our on-going commitment to ease of use and customer experience, providing local language tools for managing best in class marketing automation and campaign management. French and German are the first of several new language capabilities to follow and are aligned with demand we’re seeing from record breaking growth and customer adoption across Europe.”

European marketers are tapping into new, unique and powerful technologies to garner greater returns from their marketing investments to drive revenue in a tough economy. Marketo is seeing a step change in the way many European organisations are approaching their marketing campaigns by integrating complete marketing and social media automation with existing sales force automation systems.

“Marketo is all about productivity improvement and driving results,” said Martina Greschonig, Marketing Manager at USP Indicator Solutions, Austria. “The addition of German language capabilities and additional multi-lingual support will increase these productivity gains even further, and enable Marketo’s growing German-speaking customer base to manage their campaigns even more effectively.”

About Marketo: Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

PR Contact:

Vanessa Land
Devonshire Marketing Consultants Ltd
+44 (0)7768 693779
vanessa@devonshiremarketing.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Devonshire Marketing Consultants Limited in the following categories: Media & Marketing, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.