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several new products that are designed to secure handheld and portable technology devices within a retail or hospitality environment

Us, the new name for Pinsecure, iPadsecure, CubeByte and Autosafe, previews the latest developments in physical security for Retail at RBTE 2013

Retail Business Technology Expo,
12 – 13 March 2013, Earls Court, London
Stand No: 430

Autosafe International Limited is rebranding all of its product lines to Us. On show for the first time at Retail Business Technology Expo, with the new branding, are several new products that are designed to secure handheld and portable technology devices within a retail or hospitality environment. Us, which is based on the concept of ‘all of Us together’ covering staff, customers and end users, has been developed to bring four distinctive product lines together. These are Pinsecure - security for PIN pads/PED/PDQ, iPadsecure, - tethering and cases for iPads used in a retail and/or hospitality environment, CubeByte - device locks for laptops and PCs, and Autosafe - transportable safes for cars. The CubeByte patented spring-loaded locking technology features in most of the Us products.

At RBTE 2013, Us will have its retail and hospitality product ranges on show and will be giving technology previews of a number of new products and components providing physical security specifically for the sector. These include an iPad Mini enclosure, and an iPad multi-dock safe with built-in charging capability, ideal for retailers that wish to secure their iPads while charging them overnight. A new retractable tether and mount system for PIN pads designed to keep the point of sale clutter free while still securing the technology, and a tilt-able mount for PIN pads or iPads and other tablets, which will help to improve the usability of attached devices, for example, the customer can tilt the screen for optimum visibility and readability.

All Us products are elegantly designed to enhance the retail and hospitality environment and in many cases can be coloured and branded to match the existing interior. Us is also able to provide bespoke solutions to solve individual security challenges while complying with the customer’s brand values.

David Rimer, Managing Director and Founder of Us said; “Using the latest technology in store or at a venue, enables retail and hospitality businesses to provide a more flexible and faster service to customers, however, securing these devices is a challenge. Our stylish and innovative solutions enable businesses to reap the benefits of mobile and hand-held devices while ensuring that they do not go astray, and are fully protected from physical harm and tampering while maintaining the very glitz and glamour that that made them so desirable in the first place.

“Since launching Autosafe in 2000 we have developed a range of patented products, and by bringing them all under the umbrella of one brand we gain many operational efficiencies. It will also enable our resellers and customers to engage with just one brand and make the ordering of product solutions much easier.”

Us can be seen at the Retail Business Technology Expo taking place on 12 – 13 March at Earls Court, London, on stand number 430.



About Us
Originally founded in 2000 as Autosafe International, and renamed in 2013, Us brings together four well loved and well respected brands. These best-in-class security products which balance aesthetics with usability and value for money are:

• Pinsecure – security mounts, housings, harnesses and tethers to secure your Ingenico and Verifone PIN pad/PED/PDQ, that will keep your Point of Sale position efficient and tidy.
• iPadsecure – security enclosures, pivot mounts and tethers enabling the full use of all features or optionally protecting the home key, without detracting from their stylishness.
• CubeByte – patented locking device for laptops – one size really does fit all – with a flat side ideal for displaying logos and branding.
• Autosafe – removable safes for cars and other vehicles for storing valuables such as laptops, tablets, navigation devices, documents and any other precious items.

Each of the product lines incorporates Us’ patented spring-loaded locking mechanism.

With an engineering heritage, everyone at Us delights in designing new solutions to meet the needs of end users. With this in mind customer and end user feedback is taken very seriously and is often incorporated into new products. Us is able to provide bespoke solutions and engineering services for the physical security of mobile devices.

For more information please visit:

Editors contacts
Tom O’Kill
Marketing & Operations Director
Tel: +44 (0) 1483 688327

Andreina West
PR Artistry
Tel: +44 (0) 1491 639500

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Business & Finance, Retail & Fashion, Computing & Telecoms, for more information visit