Whitby’s Quayside, named the Best Fish and Chip Shop in Yorkshire and the Northeast for the second year in a row is showing people, this Salt Awareness Week, an alternative way to serve fish and chips. The Italian way!
Quayside, run by the Fusco family who have been in the trade for almost 50 years, have gone back to their Italian roots for Salt Awareness Week to help customers reduce their salt intake.
This weekend, 16th and 17th March, Quayside will be asking their customers to ditch the salt and vinegar in favour of a few shakes of lemon juice and tomato salad…The Italian way.
Quayside’s initiative to offer a healthier alternative to salt and vinegar comes shortly after the Department of Health released details of their aim to reduce consumer’s average salt intake from 8.1g a day to 6g and called for “real action” from many more business in the takeaway sector to make a real impact on salt reduction.
Stuart Fusco, director and chief frier at Quayside, explains why they feel so strongly about supporting Salt Awareness Week:
"As a family, we’re really passionate about fish and chips, it’s a great national dish but we want to do our bit to help reduce our customer’s salt intake too.” Stuart goes on to say “Quayside Fish and Chips contain very little salt and it is only when salt is added after frying that the salt content of fish and chips increases. By offering our customers an alternative and delicious way to dress fish and chips, we hope to show that fish and chips can be just as tasty without the added salt.”
“We would like to think the only salt our customers will be taking in this weekend is a few lungful’s of Whitby’s salty sea air”
• Salt Awareness Week runs from the 11th – 17th March 2013 http://www.actiononsalt.org.uk/awareness/less%20salt%20pleas...
• A single teaspoon of salt is the equivalent of 6g, the recommended daily intake of salt for an adult.
• “A major drive to help reduce the amount of salt we eat, which includes setting targets with food companies,” was launched on Tuesday the 12th March 2013 by Public Health Minister Anna Soubry.
“The Public Health Responsibility Deal’s food network has published its new salt strategy, which sets out future plans to help make further progress in reducing salt in the nation’s diet towards the 6g a day goal by:
• Revising the 2012 salt targets for industry by the end of the year to encourage companies to reformulate recipes
• Pushing the catering and take away sector to do more – by setting new maximum targets for the most popular dishes such as sandwiches and chips
• Asking companies to help people choose lower salt options – through promotional and other activities
• Getting more companies across the food industry to sign up to salt reduction
• Quayside’s fish and chips are low in sugar and salt: total sugar 0.2 and total sodium 0.0556 (grams per 100g) for Quayside’s fish and chip portion (tested by Trading Standards Department)
For more information, please contact:
Tel: 01947 825346
Absolutely Food PR & Marketing
T: 01347 810531 / 05603 457882
M: 07771 655756
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