Thousands of users of the FeaturesExec Media Database are to benefit from easier campaign management with the new Campaigns tool launched today.
Campaigns allows public relations (PR) and marketing professionals to coordinate and plan activity and generate reports.
Users can associate media outlets, press lists, notes and distributions with individual campaigns, helping them to manage activity. They can also set up Campaign Alerts to highlight when media outlet and journalist details change and assign tasks and reminders with the Campaign Diary.
Campaigns was developed in response to requests from FeaturesExec Media Database customers, who wanted the ability to manage workflow from within the FeaturesExec application.
DWPub founder and chairman Daryl Willcox said: “Adding Campaigns to the FeaturesExec Media database was a natural progression and while agencies will benefit I think it will particularly appeal to corporate and public sector clients which are increasingly important areas for us.”
Campaigns is included as part of the FeaturesExec Media Database subscription and is integrated closely with existing elements of the service, allowing users to tag data and activity to campaigns as they go.
DWPub (www.dwpub.com) helps PR professionals, organisations and the media connect, collaborate and tell stories more effectively every day. Launched in 1997, the company connects journalists and public relations professionals to create opportunities for timely, relevant press coverage. The DWPub Media Suite includes the FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database. Over 2,500 companies use DWPub’s media relations services, including around 120 of the top 150 PR Companies. DWPub - making media communications easy.
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