Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Despite the gloomy weather, this week marks the official start of Spring and this Saturday (23rd March) is the day when the nation plans to embark on an all over deep spring clean of their homes, a study found.

Although the very idea may seem dated, two thirds like the idea of a spring clean and plan to do so this year. This is unsurprising when you take account of the fact that 50% feel calmer and happier when their house is clean and almost 4 in 10 admit they feel embarrassed when their house isn’t clean and would not invite guests over if they felt it wasn’t clean enough.

In fact, of those planning to don a pinny and wield a feather duster, one third are male and are most likely to live in the South East (43%), aged between 16 and 24 (43%).

The research, on behalf of Black & Decker, which has just launched is new range of Auto Select Steam Mops, consulted over 2,000 Brits on their cleaning habits.

David Osborne at Black & Decker, comments: “Despite us being a time poor nation, it seems that pride in our homes and the need to feel in control of our lives means that a clean and tidy house is extremely important and the start of spring time provides the opportunity for a fresh start.”

Although nearly a quarter claiming to enjoy cleaning, the same for both males and females, 45% don’t think they clean as much as they should.

One third admit to feeling constantly guilty or depressed when they have a dirty house and 1 in 5 feel like they are letting their family down.

Over a third claim to feel more in control of their lives and more productive when the house is clean, while 1 in 10 are actually nicer to their family as it puts them in a better mood.

Those in Scotland are more likely to have someone else clean their house while those in the North East get the biggest kick out of cleaning. But it’s residents in the North West that believe they have the cleanest houses, with 17% claiming their house is never dirty.
Although some claim to owning up to 20 different cleaning products, the majority (one third) admit to using just three or four of them. This may be thanks to the fact that 50% of people surveyed don’t like the number of chemicals that are present in the majority of cleaning products on the market and a further 28% worry about certain chemicals damaging their surfaces.

Kylie Daws (24), expectant mum of one comments: “I regularly do a big spring clean, it helps me to feel refreshed knowing the my home is spotless, while concentrating more on the everyday tasks. As I’m expecting a new baby, this year it is even more important to help me prepare, make space and ensure every surface is clean and tidy.”

Osborne continues: “Although most people own a host of cleaning products for their homes, they rarely use them and when they do, they worry about the number of chemicals these products contain and the damage they may do.

“This is feedback we receive regularly and is one of the reason we developed the new steam mop range with Auto Select. All our steam mops use only water and steam to clean a variety of sealed hard floor surfaces, determined at the turn of a dial and still kill 99% of bacteria for ultimate peace of mind.”

- Ends –

For further information, please contact:

Carly Thornton at Mercieca Ltd
E: T: +44 (0)20 7485 0100

This press release was distributed by ResponseSource Press Release Wire on behalf of Mercieca Ltd in the following categories: Men's Interest, Home & Garden, Women's Interest & Beauty, for more information visit