Proud father Tom Humble has scooped the top prize in a fashion competition run by Burton, thanks to the double-denim style of his young son.
The menswear brand has been running a double denim campaign to celebrate the best, and worst, of this season's hottest style trend. At the heart of the campaign was the #DDD competition which offered entrants the chance to pick up a £300 gift card.
Participants uploaded photographs of themselves wearing their favourite double denim outfits via Facebook by 4th March. Burton fans then chose the winner by voting for their favourite picture – and it was Tom's son who picked up the most votes.
When he found out he'd won Tom said: "I'd just like to say thank you to everyone who voted. The picture was of my son, his name is Henry. He is now 11 months old and I'm glad people think he's as cute as I do.
"Me and my fiancé are planning on getting married next year and I'll be using the £300 gift card to buy myself a nice suit for the wedding. Great competition from a great menswear retailer … my condolences to the others who came so close to winning. You were up against stiff competition."
Denim has been a fashion staple since it was first popularised by Jacob Davies and Levi Strauss in 1873. The material is set to be one of the hottest trends over spring and summer 2013, and has been popular on catwalks in the build-up to the forthcoming season.
Burton is the outfitter of the Modern British Man. It combines a long heritage of tailoring with a modern take on casual wear. Burton is one of the most successful menswear brands on the high street and has over 400 stores in the UK and Republic of Ireland.
Burton believes in combining accessible style with great value. It wants fashion to be easy and comfortable as well as stylish. The company prides itself on great fit, fabric and detail which can easily be added and combined to update any contemporary wardrobe. Burton embraces its British tailoring roots, in a great range of suits for men, but also understands the importance of kicking back in a great pair of skinny jeans, a t-shirt or a comfy sweatshirt. Burton loves a good laugh and it loves its sport, but it also knows the importance of "looking the business".
Senior Press Officer
70 Berners Street
0207 927 1823
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