Staffordshire-based digital agency TAMBA has won the account for a PLAYMOBIL app for the company’s newly released series of Unicorn and Fairy toys.
With “Unicorns in Fairyland”, the agency has created a unique, virtual world to be accessed by children aged 4+. Using the PLAYMOBIL Fairies toy sets, the app encourages children to nurture and care for baby unicorns, taking them into full grown adulthood. Through features such as feeding, grooming and decorating, children can personalise the unicorns to suit their own characters. The app has been released in line with the launch of the new toy sets. With the secret codes from the four PLAYMOBIL Fairies bags available in stores, additional game content can be activated.
The app takes a responsible stance to children’s gaming with absolutely no in-app purchases.
"Working with PLAYMOBIL to support the launch of ‘Unicorns in Fairyland’ has been a fantastic experience for us. PLAYMOBIL are a globally recognised brand fostering children’s creativity and fantasy, and to be partnered with them in this instance has been a phenomenal experience. We are really excited about the launch and looking forward to the response from children across the globe!” said TAMBA CEO, Kay Hammond.
Christian Buchner, New Media Manager at PLAYMOBIL said “By the use of the secret codes in the packages, we want to provide consumers with supplementary advantages at no additional charge. It’s the first time that we have combined one of our physical toys directly with a digital experience.”
The app is available on Google Play and the iTunes store and there is also a web version for users who prefer to access on a desktop device. The game is initially being launched in Germany, Austria, Switzerland, Malta, Belgium, the Netherlands, Luxemburg, Italy, Denmark, Finland, Sweden and Norway with more country versions to follow.
Unicorns in Fairyland for Android
Unicorns in Fairyland for iPhone
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Notes to editors:
TAMBA (www.tamba.co.uk) is a multi-award-winning social media, viral and digital marketing agency. TAMBA counts Sun Life Direct, Expedia, Butlin’s, Reckitt Benckiser and Kylie Minogue amongst its clients.
Previous awards include a Roses Design Award 2012, Travel Marketing Award 2012, Social Media Agency of the Year at the COGS 2011, the Digital Strategy category in The Drum Marketing Awards 2010 and an NMA Effectiveness Award.
TAMBA is an acronym. For further information visit http://www.tamba.co.uk
ABOUT PLAYMOBIL and geobra Brandstätter GmbH & Co.KG
Geobra Brandstätter GmbH & Co.KG - headquartered in Zirndorf, Germany - is the producer of PLAYMOBIL and Germany´s largest toy manufacturer. The 7.5 cm tall PLAYMOBIL figure is the cornerstone of this creative toy system, which is a multi-year winner of international awards. The imaginative role play with historical and modern play themes is fascinating children and is highly valued by parents and educational practitioners.
Since its launch in 1974 2.6 billion PLAYMOBIL figures have been produced. The company distributes its toy system consisting of around 30 different play themes in more than 80 countries and employs more than 3,701 people. Worldwide turnover for the Brandstätter Group rose to a record level of 591 million Euros in 2012.
Subsidiaries in the United States, Canada, France, Great Britain, Belgium, the Netherlands, Luxembourg, Austria, Switzerland, Italy, Greece, Mexico, Spain and Scandinavia make up the majority of the 70 per cent export share. PLAYMOBIL’s certified high quality is guaranteed by using company owned European production sites in Germany, Malta, the Czech Republic and Spain.
For more information, please visit http://www.playmobil.com.
For further information regarding TAMBA, please contact:
01543 495 888
For further information regarding PLAYMOBIL, please contact:
+49 911 9666 1436
This press release was distributed by ResponseSource Press Release Wire on behalf of Tamba in the following categories: Children & Teenagers, Business & Finance, Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.