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• Intershop selects Infrastructure-as-a-Service provider, Carrenza as cloud e-commerce hosting partner in UK
• Partnership already delivering multiple e-commerce sites
• Cloud e-commerce reduces hardware costs by 80% and accelerates time-to-market

London, UK – 10 April 2013 – Provider of e-commerce solutions, Intershop has partnered with Carrenza to provide Infrastructure-as-a-Service (IaaS) to its UK customers.

One of the first IaaS organisations in the world, Carrenza’s deep technical expertise is in understanding the requirements of cloud commerce, and how to architect and optimise the networks running software platforms such as Intershop 7. Working alongside client developers as required, it ensures that the software can scale up and down to meet ever-changing business demands.

Popular for its instant scalability and for allowing retailers to only pay for the computing power they actually use, cloud commerce optimises operational efficiency and helps to control costs. This is particularly critical for retailers during seasonal and event-based peaks and troughs, for example.

Dan Sutherland, CEO at Carrenza said, “Cloud e-commerce not only allows e-tailers to avoid big capital expenditure on hardware but can prevent them from being distracted by the day-to-day operational, performance and scalability issues of traditional platforms. Online businesses can concentrate on delivering a first-class e-commerce experience, and making sales. It is also very appealing to smaller retailers and start-up businesses who can start small and flex as and when demand increases.”

Matt Ball, Head of Sales UK & Ireland at Intershop explained, “With cloud-based infrastructure an ecommerce site can save up to 80% of the costs normally associated with hardware and server set-up. A cloud-based solution can deliver an e-commerce application five times faster than a traditional e-commerce infrastructure. This means that businesses can accelerate their time-to-market and quickly get down to the business of selling its products and services on the remote platform.”

Selected for its ethos of innovation and credentials in hosting e-commerce sites such as Comic Relief, Carrenza is now a preferred hosting partner for Intershop in UK. Already working on multiple joint projects, the Company recently helped to deliver the online store for Harry Potter digital books, Pottermore alongside both Intershop and multi-channel consultancy, Javelin Group.

The UK has the highest proportion of online spending in the world, with web purchases accounting for just over 13% of all retail sales in 2012*. By 2022, a third of purchases will be made online**.

* Centre for Retail Research
** The Economist Intelligence Unit

About Carrenza

Carrenza is an award winning end-to-end cloud services provider, delivering on-demand infrastructure as a service and platform as a service solutions. Carrenza provides organisations with proven expert advice and market leading services, using an innovative approach to delivering cloud solutions that meet ever changing business needs. Carrenza has been delivering Cloud and IaaS services since 2006 and clients, include; Comic Relief, eBay, PayPal, Cineworld, Haymarket Media, and RBS.

For further information go to or contact Andrew Mellish; 0845 337 0827,

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order-, supplier-, product- and channel management from its daughter companies SoQuero and TheBakery. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Contact Information:

Natalie Sutton/Silja Ingham
Proud PR
+44 (0) 1276 679570

This press release was distributed by ResponseSource Press Release Wire on behalf of Proud PR in the following categories: Business & Finance, Retail & Fashion, Computing & Telecoms, for more information visit