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BragBet are based in Ireland’s Silicon Dock and boasts investors as diverse as Telefonica and Boylesports. Groups of mates come together on BragBet

Social Betting Company ‘Bragbet’ On Board for the Opening day of the Punchestown Festival - iPhone App launched for Team Betting -, a new social betting company have announced a partnership with Punchestown to make betting on horse racing even more social. As part of the relationship the ‘ Handicap Hurdle’ will take place on the opening day of the National Hunt Festival on Tuesday 23rd April.

Dublin-based BragBet will officially launch at the Punchestown Festival in two-weeks time. BragBet enables groups of punters to continue the fun of the races every day of the year with their friends, online and on mobile. BragBet are also launching their new iPhone App today to capitalise on the huge adoption of smartphones, with sports viewers watching a game or a race and fielding texts and reading live tweets in real time.

BragBet are based in Ireland’s Silicon Dock and boasts investors as diverse as Telefonica and Boylesports. Groups of mates come together on BragBet to bet together as a team against the bookie. The team place money into a joint kitty and each week a new team member becomes captain, deciding what to bet on.

Phil Riordan, CEO of BragBet said:- “The Punchestown festival is the pinnacle of the National Hunt season and we are delighted to be working with the team on their prestigious events starting with the ‘ Handicap Hurdle’ on April 23rd. BragBet brings on-line what groups of guys have been enjoying at race meetings and sporting events for years. It’s a more social and fun way of betting, instead of betting on your own, BragBet lets groups of friends make suggestions and pool opinions and knowledge. We believe it’s more fun with your mates’ money on it! We’re looking forward to getting the word out there about BragBet at Punchestown and we will be working with other key sporting bodies in due course.”

Dick O’Sullivan, Manager of Punchestown Racecourse said:-“Punters come to Punchestown to enjoy a great day out racing with their friends and BragBet allows racegoers to enjoy that experience with their friends all of the time. BragBet will have the benefit of their race being screened live on RTÉ at approximately 4.55pm in a prime slot which will give them great exposure to a wide audience and we look forward to working with them. The Handicap Hurdle is worth €30,000 and always attracts a full and competitive field of about 28 runners. It’s apt that a betting company has come on board as its been a bit of a bookies benefit with three 16/1 winners in the last five years. Last year the race was won by Philip Hobbs’ Snap Tie and we are hoping that we will have some UK runners this year.”

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Notes to Editor:

BragBet Background:- Founded in 2010, with a vision to merge social media and betting, Dublin based BragBet will launch at the Punchestown Festival later this month. The company boasts investors as diverse as Telefonica and Boylesports and is located in Wayra in O2 Ireland's Head office on Sir John Rogersons Quay.

The company was co-founded by siblings, Phil and Nicola Riordan who can quote Britebill and Skype on their respective CVs, PHD Brian O’Mullane and IT expert Jonathan O'Neill. They have also added senior management personnel from the Mobile and the Internet Betting worlds.

BragBet can be downloaded on BragBet or by iPhone through the App store.

Watch the video on Irish Horse TV about BragBet

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