Recession or not, paying attention to kerb appeal and real detail can still be important influencers in selling your home right from the first sight and contact.
The Web and the TV channels are awash with advice that focuses on how many carefully planned and often small changes in the right areas of your home can help deliver a quick sale. Why? – because it really works.
UK media consumers are fast becoming educated in the marketing of their homes by thinking about the needs and wants of their target buyer and making the many often inexpensive changes to their homes in in order to increase the likelihood of a fast sale. As a former nation of shopkeepers and now a nation of shoppers it seems that we are now quite prepared to set out our own stalls in the way we know others would like to see them.
Moving on from the days of relying on the smell of fresh coffee or baked bread or an open fire to work on the less conscious side of the potential buyers it seems we’re now prepared to accept that buyers are more sophisticated. The result is now a selling strategy that extends right from the initial ‘kerb appeal’ down to the detailed interior touches.
It’s not just the window frames, the exterior paint job or the state of front garden that the seller is paying attention to but it seems that those first few moments at the front door could be crucial. Door furniture has never been so important. James Gumersell from online door handle and door furniture retailer simplydoorhandles.co.uk explains:
“The chance of selling a home quickly does bring all those areas that we may not have thought much about before into sharp focus. A nice clean and new door knocker, letter plate, metal house number, doorbell push or centre door knob coupled with a good front door paint job can actually set the tone and help to create the right image to potential buyers. Every time they pass the house this will be reinforced. We often can’t help but judge on appearances and that can go for the front of your house too”.
James also has some other points to make about vital first impressions and purchase decisions.
“As buyers we’re often looking for ways to narrow down our choices and make our purchase decision easier for ourselves – we’re more accepting of things that fit in with our own attitudes and tastes. If your target buyer is for example a young family with modern professional people you can even pick the style of door furniture and house numbers that is likely to appeal to them such as clean lined stainless steel. If the house and target buyer are more traditional, choose period style door knockers and other door furniture. “
For more information call Simply Door Handles on 01484 42 60 42 or visit http://www.simplydoorhandles.co.uk
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