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Fade To Black

The team behind the award-winning British Journal of Photography are excited to announce the launch of an international quarterly magazine for the iPad, dedicated to a new generation of image-makers who embrace the convergence of photography, video and multimedia. Fade To Black hits the App Store today and the first issue is available free to download.

Featuring interviews with cutting-edge image-makers working in fields such as documentary, art video, music promos and drama, documentary, fashion film, music promos, art videos and shorts, alongside previews of the upcoming movies, festivals and exhibitions, Fade To Black champions the creative zeitgeist, showcasing the most exciting emerging independent talent.

“I believe we are at the beginning of a new era of free-thinking creativity,” says editor Simon Bainbridge. “Technology is a huge driver in all the changes we are witnessing. The arrival of HDSLR cameras and affordable editing software has brought cinematic quality filmmaking to the masses, and along with the emergence of crowd funding and view-on-demand networks, it’s never been as easy to make a movie. But it’s the ideas and storytelling skills of the photographers, directors, producers and cinematographers that makes for great art. That’s why our focus is on the creative impetus behind our featured projects, providing an insight into the ideas process behind the scenes”.

Like any good movie, Fade To Black has a beginning, middle and end; the first focused on agenda items for the spring ahead, while the middle is devoted to major profiles and features, and the end covering new trends and Q&As with the people who commission image-makers. For Issue #1, American artist Victoria Crayhon was commissioned to shoot a moving still for the cover, and inside there are interviews with fashion photographer turned filmmaker Elaine Constantine and Michael Najjar, the self-styled first artist into space, alongside Kelly Richardson, who talks about her hi-tech installation artworks, and Shaul Schwartz, whose first feature length documentary explores narco culture and the glorification of drugs lords in the Mexican badlands.

Built using the Mag+ platform, the magazine is optimised for Retina display, and includes navigational features designed to make best use of the iPad environment, learned from the highly acclaimed British Journal of Photography app.

Fade To Black can be downloaded for free on the App Store. Click here to view link.

The new magazine will officially launch at the Sundance London film and music festival, which takes place 25-28 April at The O2, for which Fade To Black is the official digital media partner. For more information on Sundance London visit


Notes to editors

About Fade To Black

Fade To Black is a quarterly, international magazine for the iPad from the team behind the award-winning British Journal of Photography, dedicated to a new generation of image-makers who embrace the convergence of photography, video and multimedia, and all the new opportunities offered by digital capture and distribution to shoot and distribute their projects themselves. For more information visit

British Journal of Photography

Established in 1854, British Journal of Photography is the world’s longest-running and most influential photography magazine, defining the future of photographic journalism. It is available as a premium quality monthly magazine, across the UK and select cities in Europe, North America, the Far East and Australasia. BJP was one of the first photography magazines to launch online, starting in 1997, now reaching more than 100,000 unique visitors per month, and is also available as an award-winning iPad app, as well as on the iPhone. BJP was awarded the title of “Photography Magazine of the Year” at the 2012 Lucie Awards.

About Apptitude Media

Based in the heart of London, Apptitude Media publishes award-winning magazines on tablet devices, smartphones and in print, and is the publisher of British Journal of Photography and Fade To Black. Apptitude Media also help other creators of print products make the transition to bespoke, re-imagined digital products, offering a full digital contract publishing service. Apptitude Media has been appointed as the UK agent for the Mag+ system. For more information, visit

About Mag+

Mag+ is a complete digital-publishing ecosystem comprising a plug-in for InDesign CS4-CS6, a powerful web-based backend, and white-labeled reader apps for iOS, Android and Kindle devices. It gives users the fastest, simplest publishing platform to create content optimised for touchscreen devices, without the need for programming skills. Mag+ premiered on the first iPad in April 2010 with the award-winning Popular Science+. Publishers and creatives have now built more than 800 apps, spanning Mad Magazine, Hemispheres (United Airlines), Toyota, WebMD, Outside, Shape and The Nation. From publishers to catalog marketers, design agencies and app developers, Mag+ is ideal for anyone wanting to bring beautiful, immersive content to the millions using the new generation of digital devices.

For more information please contact:
Marc Hartog, Founder and CEO of Apptitude Media
at or +44 (0)20 7193 2654

This press release was distributed by ResponseSource Press Release Wire on behalf of 1854 Media in the following categories: Entertainment & Arts, Consumer Technology, Media & Marketing, for more information visit