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What is happening? ‘Digital Heroes’ is the second class of Ben & Jerry’s ‘Sundae School series, which are intimate and interactive events created to inspire, entertain and get attendees thinking outside the 9-to-5 humdrum.

Industry leading spokespeople will share their secrets of success, encouraging and helping guests to transform their ethical business dreams into reality - all over a scoop of ice cream.

Sundae School’s digital students will be able to meet and get the lowdown from one the Internet’s biggest success stories, Baroness of Soho, Martha Lane Fox CBE.

National journalist and ethical business fan, Sophie Heawood, will chair the event.

As an interactive event, attendees will be invited to pitch their brilliant business ideas to the speakers attending, with a Q & A taking place with headline speaker Martha and other influential business heroes (names TBC).

‘Digital Heroes’ will take place at East London’s Rich Mix, 35-47 Bethnal Green Rd, City of London, London, Greater London E1 6LA.

Taking place on Tuesday 14th May, with ice cream and canapés from 6.30pm, and session to start at 7pm

To book a place for press or further information on the speakers please contact:

Hazel Beevers 020 7440 9828

Members of the public can book a FREE ‘Sundae School’ ticket for Digital Heroes now via See Tickets by visiting

Who will be attending? Anyone looking to be inspired and entertained! Whether you are frustrated with day-to-day working life or have a master ethical business plan you don’t know how to put into practice, ‘Sundae School’ is for everyone.

About ‘Sundae School’:
‘Sundae School’ is inspired by Join Our Core, where Ben & Jerry’s has partnered with the world’s leading network of social entrepreneurs, Ashoka, for a competition to dig out Europe’s best business moo-vers who share the company’s values of doing business in the most responsible way. The winners will each scoop cash funding towards their business, have their company’s logo featured on a new Ben & Jerry’s flavour to be sold in shops and bag a trip to Ben & Jerry’s HQ in Vermont, USA; along with receiving specialist mentoring from Ashoka.

This press release was distributed by ResponseSource Press Release Wire on behalf of Unity Marketing Limited in the following categories: Entertainment & Arts, Consumer Technology, Business & Finance, for more information visit