Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Leisure clothing specialists Outdoor & Country have a reputation as one of the country’s leading outlets of fashionable, practical and smart casual wear. Now, in a response to growing demand from their customers, the company is expanding its range of clothes and outdoor gear so that everyone can make the most of the British countryside – whatever the weather.

“Our aim is to provide everything our customers need from top to toe including walking boots, woolly hats and everything in between,” comments Hollie Birchall, Merchandise Coordinator of Outdoor & Country.

“We’ve listened to our customers, and by expanding our online selection of clothing and outdoor gear to include new and exciting lines, they get to choose from the best quality, all from the comfort of their own homes. And when it’s time to step outside, we’re sure that the premium quality of every piece of Outdoor & Country clothing will be fit for purpose, whether you’re hiking in the high hills, or taking a casual Sunday stroll with the family,” she adds.

Family Values

Outdoor & Country are based in Newcastle-under-Lyme and are part of Smith and Morris Retail Ltd – a family-run business. It’s those family values that have driven the company’s dedication to superb customer care and providing practical, stylish and fun clothing for all ages, from tiny tots up to those who may have a few more years on the clock, but are still just as active.

“We’ve looked at our existing ranges and, by listening to our customer’s comments and feedback, have seen where we can expand our range to include new and innovative outdoor wear that’s stylish, and rugged enough to deal with anything the British weather wants to throw at it,” comments Jonathan Capener – Managing Director. “The result is a huge catalogue of men’s, women’s and childrenswear, that caters for every taste and every budget,” he adds.

New men’s range

To get the 2013 season off to a roaring start, Outdoor & Country have introduced a new line to their ever-expanding menswear range with the tough, smart-casual Raging Bull brand – one of the UK’s premiere men’s sporting brands. Named as the new ‘Abercrombie and Fitch’ by the fashion magazines, this relatively young label is combining classic design features and innovative fabric technology into a range of men’s sportswear that truly captures the go-getting sporting spirit.

Outdoor & Country have embraced the brand, and are now carrying a range of jumpers, shirts, trousers and tee-shirts from the label. “Raging Bull fits in perfectly with our commitment to deliver stylish, ultimately wearable designs made from the very best quality materials," comments Hollie Birchall. “We’re already getting a great response to the line from our customers, and it looks like the Raging Bull line is going to become an intrinsic part of our extensive catalogue for some time to come,” she adds.

Accessories and outdoor equipment

Outdoor & Country have also expanded their range of Gelert products to include tents and camping accessories. Gelert has been one of the premium names in camping and outdoor accessories since 1975, so adding their robust, lightweight tents to the collection was a natural progression for Outdoor & Country. “Our customers have told us just how much they appreciate having everything available to them under one roof, which is why our lines of accessories and outdoor equipment such as Gelert tents are expanding just as quickly as our clothing selection,” explains Hollie Birchall.

“Our customers are our best resource, and we value their opinion above all else. They've told us what they want from Outdoor & Country, and we hope that by expanding our ranges, we’re delivering on our promise to offer them the best choice in outdoor wear and accessories. But we’re always looking out for the next big thing, and we’ll make sure that our customers are the first to benefit from new and innovative additions to the range,” she concludes.

Notes to Editors:

About Outdoor & Country:

Originally established in 1877, Outdoor & Country, is built on old fashioned customer service values, exceptionally high standards and a passion for the outdoors. The company is part of the online arm of Smith and Morris Retail Ltd and is based in Newcastle-Under-Lyme .

As well as their online stores there are also two Barbour ‘partner’ stores in Knutsford, Cheshire and Blackbrook, near Newcastle-under-Lyme, Staffordshire.

Contact Details:

Katie Lowe
01782 680033

This press release was distributed by ResponseSource Press Release Wire on behalf of Outdoor & Country in the following categories: Leisure & Hobbies, Sport, Retail & Fashion, for more information visit