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The online sex toy retailer has made a giant leap into the 21st century by overhauling their existing retail site to ensure a flawless fit with the ever-changing world of digital hardware.

With over 13 years in business and over a million happy customers, there’s no way the pleasure products retailer would take their finger off the fast pulse of technology and innovation for a minute! Realising that as more smartphones and tablets are saturating the market, their site would need to be able to accommodate these smaller, finger friendly devices. The team behind have since worked tirelessly to ensure that their site reaches all of their customers, all of the time.

The site will be the first fully responsive design in the adult novelty industry, making it compliant with all mobile devices as well as desktop computers. This will inevitably make shopping on the site a doddle as the site automatically switches to the mobile site mode when browsed via a phone or tablet.

Much like other major brands and companies in the online consumer sector, it’s important to stay ahead of the game to drive as much traffic and sales as possible. Making this technological move will have nothing but a positive effect on the online e-tailer.

CEO, Dean Farebrother spared no expense in the site’s transition, saying

“It doesn’t take a genius to realise that most of us now browse the internet remotely rather than sat at a desktop computer. We’ve all been victims of websites which aren’t tailored to fit a smaller device; cue endless scrolling, broken images, non-functioning videos and constant zooming. It really doesn’t inspire you to part with your hard-earned cash on such sites! Of course, it came to our attention that our own customers would feel this way too and be put off by a non-responsive site, so we’ve taken every effort to make sure that their shopping experience is a pleasant and easy one. No matter what time of day it is or geographical location they are in.”

Aside from being able to work cross-platform, the product categorisation, shopping cart process, and overall look has been given a shake-up, adding to an increased, positive user experience overall.

Emma Podmore, PR & Marketing manager for also added

“Looking at our site campaign stats in detail I can see first hand where all of our clicks come from and the largest percentage is from an Iphone. With this in mind, it really was important to make sure that we could support this internationally used device and ensure an all round better shopping experience for the end user.”

Upon launching the site, will be issuing a welcome promotional purchase code, offering customers 20% discount off their first order. Additionally, the retailer will be welcoming any feedback from users with regard to their experience while shopping via the updated site. This can be done via:

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The new look site is now live to customers. For more details call Emma Podmore on 08451 662 805 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of in the following categories: Men's Interest, Women's Interest & Beauty, Media & Marketing, for more information visit