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The natural way in which we’re ‘hard-wired’ to perceive and notice small elements of our surroundings and how they help to support the ‘whole’ will always mean that the fine details matter in interior design.

In today’s world not only will we be exposed to an average of 3 to 4 thousand adverts per day as well as other media and environmental stimuli and information you could be forgiven for thinking that we’d be experiencing perceptual overload as far as the visual details our lives are concerned.

When it comes to what may be the relative sanctuary of our home environment it’s important to us that we manage to create a ‘whole picture’ which matches the motivational, memory and attitudinal elements that we have in our minds in a way that satisfies higher order needs and achieves a congruity.

Online marketing specialist Paul Stradling sheds light on the ‘detail’ of it all.

“The Gestalt psychology principles and the Cybernetic studies applied to how we would perceive the interior design in our home for example help to explain how we would first tend to perceive the design of the room as a whole – a broad brush view if you like. We would compare this to what we know about that look based on our knowledge, experience and tastes”.

“As well as being able to perceive the whole as being greater than the sum of it’s parts we also ‘focus’ our attention on elements of the room that are unique, or different, or that match our motivations and interests at the time. The individual parts in those moments become more important than the whole and can affect our perception of the whole. This is why attention to detail is important in interior design. They help to create a whole, joined up picture. It’s important to get things right, right down to the door handles” say Paul.

Online door handle retailing specialist James Gumersell of agrees.

“Yes, the right door handles can actually make the interior design theme of a room complete. Many of our customers have a very clear idea of exactly which type and style or door handle or door knob they need to complete for example a period or contemporary look to a room. The details are undoubtedly important and it is often attention to detail that makes great interior design. That’s why we need to put lots of pictures and information about a wide variety of door handles and door knobs on our website.”

Yes we design our rooms primarily to please ourselves but we also take into account the influences of culture, self image and the fact that other people, many of whom are important to us, will see the inside of our homes. The right door handle really does matter” says James.

For more information call Simply Door Handles on 01484 42 60 42 or visit the website

This press release was distributed by ResponseSource Press Release Wire on behalf of mkLINK Ltd in the following categories: Home & Garden, Retail & Fashion, Construction & Property, for more information visit