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London, June 2013 -, the global shopping marketplace, today announces its partnership with Optimus Performance Marketing, the UK and Europe’s largest affiliate programme management and ecommerce consultancy.

The partnership will give Optimus clients the ability to offer their products and services to a global audience courtesy of leading-edge technology deployed by Fruugo.
Fruugo operates a unique cross-border global shopping platform, into which Optimus’s clients can now be easily introduced and integrated allowing them to reach new shoppers, worldwide via Fruugo’s multi-language, multi-currency marketplace.

Shoppers in any of the 23 current Fruugo countries view everything in their own language and currency and can buy from multiple retailers (even from multiple countries) in one simple, secure checkout process. The order details are then passed on to the retailer to fulfill the order. Fruugo charges a simple commission on the sale.

In late 2012 the Fruugo business (founded in northern Europe by senior Nokia executives) was acquired by its UK Management team and is now quickly expanding its global reach both in terms of retailers and shoppers.

Optimus is the largest affiliate management agency in Europe and was founded in the UK in 2006.

The company has a global presence and operates in the UK, Germany and USA and has an enviable reputation and proven track record of working with their clients to maximise commercial results through expert performance management.

CEO of Fruugo, Dominic Allonby, says; "Fruugo looks carefully at synergies with potential partners, and found that Optimus ticks all the boxes for us; they are a professional, experienced and talented group of people, with a product set and ambition to match. Together we aim to bring their client’s products to a worldwide audience though our “one stop”, fully localised global marketplace.”

Mark Russell, Managing Director of Optimus Performance Marketing said, “We work in a fast paced and ever changing market place and we need to make sure that our partnerships are not only aligned with our core business goals but also offer new and exciting opportunities for our clients. Fruugo not only helps us to achieve this in both of these areas but also helps us to solidify our position of being the clear innovators and leaders within our sector .”


Editors Notes:

For further information contact, Andy Barr at Digital PR Agency 10 Yetis, 01452 348211,, @10Yetis on Twitter.


Elly Allonby, Marketing, 01229 400626

Fruugo is a UK owned, global shopping marketplace, the only one of its type. It’s a proprietary, highly sophisticated yet elegant single-checkout, multi-language, multi-merchant, multi-currency, multi VAT-rate, multi-shipping shopping platform.

Fruugo connects global shoppers with global retailers in one central transactional site. With over 1 million product lines, it has been fully localised for 23 countries, allowing retailers in any country to sell to shoppers in any other country, always in the shopper’s language and currency.
About Optimus

- Optimus Performance Marketing is the largest affiliate marketing company in Europe
- Optimus Performance Marketing deploys best practice technology in its approach
- Optimus Performance Marketing is 7 years old Optimus Performance Marketing has offices in London, Plymouth and Germany
- The Optimus Performance Marketing management team has over 50 years of affiliate management experience
- Optimus Performance Marketing has multi sector experience that includes (but is not limited to), High Street Fashion and Retail, Home and Garden, Pharmaceutical and Holidays and Leisure

This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Business & Finance, Media & Marketing, Retail & Fashion, for more information visit