With many home owners coming from a generation where DIY skills don’t come naturally and recession pressures reducing peoples’ free time and spending power some hardware market specialists argue that doing the basic things well and making things easy for customers is a good strategy.
Most home owners have wondered at one time or another how they’re going to find the time and knowledge to get that little list of jobs done around the home. Those types of ‘DIY’ jobs seem to be the ones we’re now more inclined to pay someone else to do and the continuation in the gradual fall in DIY tools and materials sales seems to be confirming that.
Although many home owners don’t have the knowledge, time or inclination to attempt the larger, more technical, or structural jobs, years of decorating and home design makeover programmes have left many of us feeling that we can still make a good job of the decorating.
The perception that it’s ‘cosmetic’ and that any of us can wield a paint brush, and that we’re now relatively confident that we can create a defined ‘look’ in a ‘space’ (which we used to call a room), hasn’t really dampened our enthusiasm for this more accessible and enjoyable side of the deadly ‘DIY’.
Luckily we now have the Internet to turn to in order to find just the right hardware accessories, finishing touches and details to really complete any interior design theme we choose. Specialist retailers who focus on one segment of the hardware / home and garden market have therefore found market niche – but only through knowledge of their products, knowledge of their target markets needs, and a lot of hard work.
James Gumersell of online door handle retail specialist simplydoorhandles.co.uk gives an insight into surviving and thriving while focusing on one very definite segment of the hardware market:
“People obviously appreciate great prices and good quality products and services so we offer those. We also need to focus on making things as easy as possible for our customers. That means giving them plenty of door handle choice on an easy to navigate website and plenty of information about our products. This means information about their dimensions, clear photographs of the many door handles and door knobs, FAQs, and in our case access to technical help by phone.
Fast delivery is obviously important as is offering 3 month easy returns, and 10 year guarantees on door handles. All of these things reduce the risk and increase the buying confidence for customers. We’re really just focusing on getting good at delivering the basic benefits that matter most to our customers."
For more information call Simply Door Handles on 01484 42 60 42 or visit the website http://www.simplydoorhandles.co.uk/
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