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Local scouts wave off British adventurer

An adventurer is vying to be crowned Britain’s ultimate strongman by completing an endurance hat-trick after cycling around the world solo.

Sponsored by Fisherman’s Friend, James Ketchell, 31 of Severn Way, Basingstoke set off from the Royal Observatory in Greenwich Park yesterday afternoon, cycling the first leg of his world tour to Dover alongside a raft of friends, family members and local scouts.

James completed the 70-mile ride in just 8 hours. In total, he will cover 18,000 miles on his quest to see the world in just six months.

Having already climbed 30,000ft to the summit of Mount Everest and rowed 3,000 miles solo across the Atlantic, James has defied doctors who told him he may never walk again after a motorcycle accident three years ago. If he completes the 18,000 mile cycle, he will become the first man to have ever accomplished all three feats.

This is the latest in a string of challenges for James in 2013, the most recent of which saw him represent Great Britain by completing the gruelling 15-mile Fisherman’s Friend German Strongman Run obstacle course in less than four hours.

He said: “I can’t wait to get started on my cycle, I’ve been planning this trip for months and with the help of Fisherman’s Friend, it’s just amazing it’s finally coming to fruition.”

James hopes to raise £18,000 for The Elifar Foundation which aims to help disabled children and adults.

“I’m hoping that for every mile I cover, at least £1 pound will be raised for Elifar. It’s such a good cause and one that really does make a difference,” said James, “It’s also a pretty cool thought that I will become the first man to have rowed 3,000 miles, climbed Mount Everest and cycled around the world.”

James plans to cycle upwards of 150 miles per day and has obtained sponsorship from a number of sources, including Fisherman’s Friend. He will record his journey with the help of a production company.

James will be visiting different scout groups in each country he visits to fill them in on his adventures.

To follow and support James on his journey around the world visit:

For more information on Fisherman's Friend, please visit:

Notes to Editors:

• James set off at midday on Sunday, 30th June from Greenwich Park and cycled 70 miles to Dover.
• Fisherman’s Friend can be found in leading independent and multiple grocers, pharmacies, newsagents, convenience stores and forecourts, with an RRP of 75p for a 25g packet or £1.45 for a 45g box.
• The Fisherman’s Friend product range includes: Sugar Free Blackcurrant; Original Extra Strong; Aniseed; Sugar Free Cherry; Sugar Free Mint; Sugar Free Lemon
• It is the strong menthol and eucalyptus found in Fisherman’s Friend lozenges that help keep winter ailments at bay. In fact, Fisherman’s Friend contains a third more menthol than its rivals. Menthol is widely used to treat colds, as it provides rapid relief from a blocked nose.
• For more information on The Elifar Foundation, please visit:
• Other sponsors for James Ketchell’s round the world cycle include: Berghaus, ARM, Off Sure Ltd, and SecurEnvoy.

For further information, images or samples, please contact:

Tanya Braun/ Nicole Kennedy
Fisherman’s Friend Press Office
Richmond Towers Communications
51-52 Frith Street
London W1D 4SH
T: 020 7388 7421
E: or

This press release was distributed by ResponseSource Press Release Wire on behalf of Richmond Towers Communications (Chrome) in the following categories: Men's Interest, Leisure & Hobbies, Travel, for more information visit