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In the run up to the birth of the Duke and Duchess of Cambridge’s royal baby, the UK’s largest discount website has seen an increase in the number of searches for newborn baby products and related offers and codes; with the volume of these searches having increased 130% when compared to the same time last year.

The announcement of the royal baby last year seems to have given many Britons a similar idea, if new site data released by the UK’s leading discount website is anything to go by. A 130% increase in searches for newborn baby products and discounts when compared to the same time last year would suggest that many Britons could also be expecting soon like the famous royal couple.

Ahead of the birth of the royal baby later this month, saw searches for newborn baby products and discounts increase by 130% when compared to the same time last year; with searches for ‘pushchairs’, ‘newborn clothes’ and ‘newborn toys’ particularly popular on the site currently.

Keen to help expecting parents save on purchases for their newborn, MyVoucherCodes has revealed a handful of the best discount codes and deals that soon-to-be parents can make good use of.

One of the most popular baby discount codes on MyVoucherCodes for those expecting a little one is a deal from Mothercare, enabling shoppers to save 15% on a £100 spend, including sale items. The code is valid until 10th July, very close to the rumoured royal baby due date.

Also popular amongst expectant parents is a discount voucher code for the Great Little Trading Company, offering an exclusive 15% off orders over £50 until July 7th; great for savings on baby bedroom furniture, toys and other newborn items.

Until July 8th, shoppers can enjoy a discount of 10% at Hello Baby, thanks to an exclusive code from MyVoucherCodes. A great retailer for everything from nursery furniture and baby bottles to maternity items and nappies, this code is sure to help many parents save their pennies.

Another popular baby deal on MyVoucherCodes is from the Early Learning Centre. In the retailer’s latest sale, shoppers can enjoy half price toys and games, plus free delivery on a purchase of £50 or more. Those with a little one on the way need to act fast however, as the sale is set to end in the next week or so.

Mark Pearson, chairman of MyVoucherCodes, said the following:

“The royal baby is set to be showered with lavish gifts, evident today from the Finnish baby box full of goodies sent by the Finnish government to the Duke and Duchess of Cambridge. However, becoming a parent is an expensive time and every little helps in terms of small savings here and there.

“We always have a great selection of baby-related discount codes and deals on site, so if you’re soon to have an addition to the family, it’s definitely worth a look.”


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