Using a social media newsroom successfully isn’t about technological wizardry, but is actually about the fundamentals of good public relations practice.
A whitepaper published today by DWPub examines the use of social media newsrooms.
The seven-page document argues how online newsrooms can be the heart of a modern public relations operation, supporting traditional media relations as well as digital PR, social media activity and stakeholder relations.
In 'How to make the most of Social Media Newsrooms', independent PR trainer and author Stuart Bruce explains how valuable an online newsroom can be and how to use it to maximum effect.
Stuart says in the whitepaper: "Using a social media newsroom successfully isn’t about technological wizardry, but is actually about the fundamentals of good public relations practice. In fact it’s even more fundamental than that and starts with good storytelling."
Stuart goes on to explain how newsrooms can be used to create a pyramid of content, allowing journalists, bloggers and others to easily access information they need and select the content relevant to them from a wider range of collateral that would normally be available in one place.
How to make the most of Social Media Newsrooms is available for free download at http://www.dwpub.com/whitepapers/social_media_newsrooms.php
DWPub offers a sophisticated but easy to manage SourceWire Newsrooms service.
DWPub (www.dwpub.com) helps PR professionals, organisations and the media connect, collaborate and tell stories more effectively every day. Launched in 1997, the company connects journalists and public relations professionals to create opportunities for timely, relevant press coverage. The DWPub Media Suite includes the FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database. Over 2,500 companies use DWPub’s media relations services, including around 120 of the top 150 PR Companies. DWPub - making media communications easy.
Licia Houghton: firstname.lastname@example.org
Tel: 0845 370 7777
This press release was distributed by ResponseSource Press Release Wire on behalf of ResponseSource in the following categories: Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.