Optimus Performance Marketing, the largest affiliate marketing company in Europe, has been working with Oak Furniture Land to develop its brand over the past five years. It has now helped the online retailer to achieve £1m in sales during peak months through its affiliate channel.
In August 2008, J B Global, the UK’s leading independent quality hardwood furniture online retailer, hired Optimus Performance Marketing (OPM) to help increase revenue through its site, oakfurnitureland.co.uk. The website focuses on selling a wide choice of high quality furniture, with the average shopping basket size totalling over £700.
Since then, OPM has strived to work closely with Oak Furniture Land in its aims to continually review the efficiency of the site’s affiliate marketing campaigns, whilst suggesting new and innovative ways to engage with affiliates and develop the brand.
Suggested by OPM, the site has implemented marketing approaches such as commission increases, promotions, incentives and competitions which have all helped to increase revenue through the affiliate channel. One type of product that has seen a particular surge in sales through work with OPM has been Oak Furniture Lands dining set ranges. The work carried out in the past five years has also helped bring various new ranges to the market for the site, such as the new solid rustic oak ranges Quercus, and Orrick.
Ross Lawson, Head of IT at Oak Furniture Land, said the following:
“Our increased revenue in the past five years since OPM first took over our affiliate programme is astonishing. In August 2008, oakfurnitureland.co.uk was making around £10k a month in sales through the affiliate channel and now, in peak months, OPM has achieved in excess of £1m in sales. They have undoubtedly managed to keep the profitability of the campaign strong throughout this period.”
“The best thing about working with OPM is the team’s understanding of our business objectives, and how we wish to develop the brand online, and the limitations that come with that. Working within this remit, we have successfully developed one of the largest affiliate programmes and continue to offer great value to both affiliates and consumers alike. It is always abonus to be able to engage in face to face meetings with the guys at OPM rather than simply relying on emails and phone conversations! ”
Mark Russell, Managing Director of Optimus Performance Marketing, said the following:
“With longer term clients such as this, it is important that we strive to continually develop new ideas and take the interest of the merchant beyond the affiliate marketing sector, by introducing new services and marketing ideas. I am so immensely proud of the results we have achieved during these past five years working with oakfurnitureland.co.uk, and hope to be able to improve on our existing success in the near future.”
For further information contact, Lauren Widen 10 Yetis PR, 01452 348211, firstname.lastname@example.org, @laurenwilden on Twitter.
-Optimus Performance Marketing is the largest affiliate marketing company in Europe
-Optimus Performance Marketing gives 360 transparency between affiliates, networks and merchants
-Optimus Performance Marketing deploys best practice technology in its approach
- Optimus Performance Marketing is 7 years old
- Optimus Performance Marketing has multi sector experience that includes (but is not limited to), High Street Fashion and Retail, Home and Garden, Pharmaceutical and Holidays and Leisure
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