Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Recently launched, Trust The Tractor is a yearlong national campaign that aims to maintain consumer trust in their food by raising awareness of the assurance benefits that the Red Tractor logo provides and getting shoppers to actively look for the Red Tractor logo on their food.

Red Tractor’s campaign is supported by musician, farmer and food writer Alex James and aims to show shoppers how broad and versatile the logo is, while giving them confidence in the food they are buying.
Alex says: “Now, more than ever, we want assurance that the food we are buying for our families comes from a reliable and responsible source. The Red Tractor logo gives assurances that a product meets responsible production standards and is traceable back to independently inspected farms.”

As part of the campaign, Red Tractor and Alex James are urging consumers to look out for the logo on-pack and in-store and sign up to a monthly Trust The Tractor newsletter which will be full of exclusive offers and competitions from Red Tractor licensees, retailers and industry partners.

Consumers who sign up to the newsletter will also be kept abreast of other Red Tractor Recruits activities. The welcome newsletter which is being rolled in August will be offering 25 lucky families a chance to come along to The Big Feastival which is being hosted on Alex’s farm in the Cotswolds.

During Red Tractor Week 2013 (16-22 September) Alex will participate in Red Tractor’s consumer activity which will ask retailer, branded and foodservice partners to support the week through in-store and in-outlet activity. Red Tractor Recruits will also be askedto spread the word and raise campaign awareness!

Richard Cattell, Red Tractor Head of Communications & Marketing said: “Consumer and industry support for our Trust The Tractor campaign has been overwhelming. Shoppers want to know the standards their food has been produced to and the origin of the food they are eating and serving to their families. We are delighted to be working with Alex James in our effort to communicate to consumer that food carrying the Red Tractor logo meets responsible production standards and is traceable back to independently inspected Red Tractor Assured farms”

Visit for more information on why you can Trust the Tractor, while you’re there and sign up to our new e-letter for your chance to Win tickets to Alex James’ Big Feastival this summer…You can also follow the activity online at Red Tractor’s Facebook page and via the Twitter feed (@RedTractorFood #TrustTheTractor #TTT and #RTW2013) and just simply look out for the Red Tractor logo.

- Ends –

For more information please contact Nik Koster or Maya Orr on or call 020 8960 8950.

Notes to Editors
About Red Tractor:
Red Tractor, run by not-for-profit organisation Red Tractor Assurance, is recognised as the UK’s leading quality food assurance mark covering food safety, quality and traceability. Put simply, Red Tractor means Great Food, Great Farming.

Red Tractor is backed by farmers and growers, food producers, processors and packers who are independently inspected to ensure they are meeting responsible standards of production relating to food safety and traceability, animal health & welfare and environmental protection.

The Union Flag in the Red Tractor logo provides an independently verified assurance to consumers of the product’s provenance/origin and shows the food is traceable back to UK farms.

• £12billion worth of food carries the Red Tractor logo on pack every year and is available in supermarkets, restaurants, cafes as well as schools, hospitals and defense sites across the UK
• 13 years of driving good standards in farming and food

• 78, 000 farm enterprises are part of the Red Tractor Assurance scheme

• Over 600 processors and packers are licensed to use the logo on pack

• High profile support comes from the government, leading supermarket chains and many of Britain’s food brands and restaurants

• Retailers include: Tesco, Waitrose, Co-operative, Morrison’s, Asda, Lidl, Aldi, Budgens and Londis
• Major FMCG brands include: Silverspoon sugar, Country Life butter, Cathedral City cheddar, Carling larger, Worthington ale, Greene King ale, Youngs beer, Ambrosia custard, McCain’s oven chips, Allinson’s flour and Hovis bread

• Food service companies include: major contract caterers – Sodexo, Compass, Aramark, Arena Leisure, Baxterstorey, CH&Co and Elior

• Other restaurants that use the logo include: Nando’s, KFC, Zizzi’s and Orchid pub Group

• Wholesalers include: Brakes, Reynolds, 3663, Kent Frozen Foods, ISS World, UK Food Hall, Nigel Fredericks, Russell Hume

Alex James Biography

Alex James was born in Bournemouth, Dorset in 1968. He first picked up the bass in 1984 and after meeting Graham Coxon at Goldsmiths College, became the bassist in Blur alongside Graham, Dave Rowntree and Damon Albarn when the band formed in 1989.

Blur went on to become one of the most successful and influential bands of the Britpop era. The band’s seven studio albums topped the charts in the UK, with 11 top 10 singles along the way, including Country House, Song 2 and Beetlebum.

A prolific writer, Alex James is food writer at The Sun where he has a weekly column, ‘Alex James on Food’; and ‘Mucking In’, a regular column on farm and family life in the Sunday Telegraph. He has previously been employed as a columnist for Q Magazine, The Spectator and The Independent, and is a regular contributor to Radio 4’s On Your Farm.

2007 saw the publication of A Bit Of A Blur, the first instalment of his memoir, the second volume All Cheeses Great And Small was published in 2011.

An award winning cheese maker and creator of ‘Alex James Presents’ – a range of British artisan cheeses including ‘Good Queen Maude’, ‘Little Wallop’, ‘Farleigh Wallop’, and most recently ‘Goddess’ – Alex is currently developing a continental range of cheeses due to be launched in supermarkets later this year, and ‘Blue Monday’ is set to be re-launched in August.

Alex will host Jamie Oliver & Alex James present The Big Feastival on his farm this summer – 31st August – 1st September.

Alex James is married and lives on a farm in Oxfordshire with his wife and five children.

This press release was distributed by ResponseSource Press Release Wire on behalf of Green Row Communications in the following categories: Food & Drink, Media & Marketing, Farming & Animals, for more information visit