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We are all familiar with the annual message not to get a dog for Christmas, so the question is when is the best time to get a dog? According to the UK's leading dog adoption website, summer time - specifically the school holidays - is the ideal time to introduce a new four legged family member to the home.

With a rise of more than 30% of dogs abandoned in the first three months of 2013 alone, financial implications and relationship breakdowns remain the most common reasons dogs are abandoned.

So it's no surprise that a recent study showed that over half (54%) of pets whose owners break up are abandoned after couples can’t decide who should keep the pet.

The Summer initiative run by and sponsored by Co-operative Insurance, aims to debunk the myths surrounding dogs in rescues and encourage those considering bringing a dog into their home, to adopt a dog while the family are at home during the school holidays.

Speaking about the campaign, co-founder Ryan O'Meara said: "With dog abandonment continuing to rise – we're hoping National Dog Adoption Month can help to show dogs in rescues centres in a different light. We're hoping to show that dogs in rescues aren't all damaged, yes some may have had a tougher start than others, but with a rescue dog even if the dog's background isn't know, the rescue will have behaviourally assessed and worked to assess each dog to match their perfect home up, so a lot will be known about the dog from the very start of your journey to ensure they are placed in the best home possible."

The worrying trend of dogs being abandoned on the streets, or tied to rescues gates, is something the campaign also hopes to stem by offering behavioral advice to those considering giving up their dog to try and put a stop to the dangerous conditions dogs are being discarded.

Jimmy, a 2-year-old Patterdale Terrier cross, who is currently on, and in the care of Jerry Green Dog Rescue in Blidworth in Nottinghamshire, is one such dog who was left tied to the gates of the rescue at the end of May. Not only had he been left tethered to the gates waiting for someone to find him, he was also suffering for mange, which he has since been treated for and is now looking for a loving new home.

A former professional dog trainer, Ryan continues, “These dogs are not objects to be thrown out in the way many are. It's a trend which must stop.”

Celebrity dog lovers, including Gemma Merna, Alex Fletcher, Kieron Richardson and Nicole Barber Lane, are supporters of National Dog Adoption Month, sponsored by Co-operative Insurance, which will run throughout August. ambassador and actress Adele Silva says, “I'm so pleased to be an ambassador for and through that, a supporter of this Summer's National Dog Adoption Month. There are over 100,000 dogs sitting right now in rescue centres and foster homes across the UK just waiting for a second chance and new home. My own dog, Minnie, brings a smile to my face every day - so bring joy, adopt a dog!”


Notes for Editors launched in 2007 and works with over 300 rescues and animal charities across the UK to help publicise the concept of dog adoption and actively raise the profile of dog's in their care looking for new homes.

Since launch, the site has helped more than 24,000 dogs to find new homes.

Local and national image led case studies are available to accompany. Additional statistics about the most ridiculous reasons dogs have been abandoned (ranging from jumping on the sofa, to running up stairs, to eating a £5 note) are available.

N.B. From tomorrow (Thursday) night we will also have images available to accompany from our photocall on the Hollyoaks set with Gemma Merna, Alex Fletcher, Kieron Richardson and many other dog lovers from the show.

For further details, case studies, celebrity supporter images, photo stories of dogs looking for new homes and statistics please contact:

Kim O'Meara
07903 410 421

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