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Leading electronic cigarette provider, Nicolites, have responded to research which suggests that plain cigarette packaging encourages people to quit the habit.

According to the BBC, in the article Plain Cigarette Packs ‘Encourage Smokers to Quit’ on July 22, research from Australia has analysed the impact of plain packaging on smokers.

The research was conducted by BMJ Open and indicates that plain packaging on cigarette packs could encourage smokers to quit. Analysing the responses of 536 smokers during November 2012, research found that 72.3% smoked cigarettes from plain packs, compared to 27.7% were continuing to use cigarettes found in packages branded with health warnings. Further findings suggested that 81% of participants were said to have thought about stopping smoking. Additionally, 66% were under the impression that their cigarettes were poorer quality than before, and 70% said they found smoking them less satisfying.

A spokesperson for Cancer Research UK, Kate Alley, told the BBC that:

“When cigarettes aren’t disguised by flashy packaging and carefully crafted branding, smokers see them for what they are – a lethal product which kills half of its long term users.”

Renowned for their high quality electronic cigarettes, Nicolites keep up to date with news in the industry and were interested in this recent research. A representative for the company shared their thoughts on the news:

“This research indicates that plain packaging could help smokers quit the habit, and this is just one method of stopping smoking. If you are looking to try and quit smoking, electronic cigarettes can offer a healthier alternative. Electronic cigarettes still supply the user with nicotine but do not contain toxic smoke or tar. Electronic cigarettes can be an effective tool to help quit smoking or reducing the amount of traditional cigarettes you smoke.”

Nicolites is now the leading and most widely available brand of electric cigarette in the UK; they have formed business partnerships with many of the largest retailers to bring these wonderful innovations right on to the doorstep of every person in the country. Established in late 2007, Nicolites has grown into a multi-million pound company with international distribution networks and continues to grow at a phenomenal rate. Available at competitive prices, you can buy Nicolites online today.

This press release was distributed by ResponseSource Press Release Wire on behalf of Nicolites in the following categories: Health, Medical & Pharmaceutical, Retail & Fashion, for more information visit https://pressreleasewire.responsesource.com/about.