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Leading electronic cigarettes provider, Nicolites, has responded to comments regarding cigarette packaging.

According to the Telegraph on September 3, the public health minister, Anna Soubry, has spoken in the Commons of the link between marketing and young people starting to smoke. Speaking from experience, she indicated that “gorgeous” cigarette packaging encouraged her to begin smoking as a teenager because cigarettes were a “symbol of glamour”. Additionally, she stated that the packaging of cigarettes could cause “many” young people to start smoking cigarettes.

Speaking of her own experience with cigarette packaging, she told a debate in Westminster Hall that:

“It was the power of that package, it was the opening of the cellophane, the gold and the silver, that is so powerfully important in many people who as youngsters take up smoking.”

Her comments follow an ongoing debate on implementing plain cigarette packaging in an attempt to deter people from smoking and young people from starting the habit. Australia has already put a plain cigarette packaging policy in place and recent research has suggested that this has helped smokers to quit the habit.

Nicolites, who are a leading provider of electronic cigarettes, closely follow industry news and so a spokesperson for the company offered their comments:

“There is an ongoing debate on the best methods of encouraging smokers to quit the habit. While plain packaging may be one method, electric cigarettes have also been suggested to be an effective tool used to help quit smoking. With the measured dose of nicotine contained within the product and the user inhaling and exhaling a water vapour, these products offer an alternative to traditional cigarettes.”

Nicolites is now the leading and most widely available brand of electric cigarette in the UK; they have formed business partnerships with many of the largest retailers to bring these wonderful innovations right on to the doorstep of every person in the country. Established in late 2007, Nicolites has grown into a multi-million pound company with international distribution networks and continues to grow at a phenomenal rate.

For more information please contact Nikhil Nathwani at

This press release was distributed by ResponseSource Press Release Wire on behalf of Nicolites in the following categories: Health, Medical & Pharmaceutical, Retail & Fashion, for more information visit