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Leading tabloid and paparazzi favourite launches clothing and beauty ranges online supported by Eurostop

Leading tabloid and paparazzi favourite launches clothing and beauty ranges online supported by Eurostop

Eurostop, a leading supplier to the fashion, footwear and lifestyle sectors has announced that Dolly Diamonds, the holding company for Amy Childs and Celebrity Fashion Clothing has chosen its e-rmis head office/stock management system to support the newly launched Amy Childs’ official website. Reality TOWIE star Amy Childs, now a leading tabloid and paparazzi favourite and TV presenter since leaving the TV hit show, has launched a clothing range and beauty products all of which can be purchased on the website, as well as being available in her beauty salon and boutique shop in Essex. Dolly Diamonds selected Eurostop’s system for its proven abilities to manage stock in a fast moving environment, for its comprehensive reporting facilities and specialist retail expertise.

According to Dionne Dixon, Business Manager at Dolly Diamonds; “I knew from my experience in retail that Eurostop could provide the specialist expertise that we needed and over the past few years they have taken the system to a new level. Their knowledge means that the system really meets the needs of the retailer.”

The company is using the reporting functionality within the Eurostop system to manage sales of stock, monitoring seasonal trends and popular lines, sizes and colours to support buying decisions. The company also plans to use customer sales information to identify preference and tailor promotions for customer loyalty programmes.

“We have been impressed with the Eurostop system so far, it is ideal for our requirements and as our business expands we know that the Eurostop system will grow with us,” added Dixon.

Phillip Moylan, Sales & Marketing Manager at Eurostop commented; “Eurostop’s systems have been continually developed to enable e-retailers to support and grow online sales. The internet is now a faster, more dynamic marketplace for retailers. Our systems deliver the tools and the sales data to help them manage their online business and react to customer demand swiftly and profitably.”

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NOTES TO EDITORS

About Amy Childs
Amy Childs, 22, shot to fame in 2010 with ITV2’s British BAFTA award-winning reality show The Only Way Is Essex. Following her appearance on TOWIE, Amy signed with CAN Associates Ltd in November 2010 and is now a tabloid and paparazzi favourite presenting and appearing on many television programmes.

In October 2011 Amy launched her very own Clothing Collection named ‘Amy Childs’ Collection, followed by her own beauty salon named ‘Amy Childs’ Salon,’ in Brentwood, Essex in November 2011 and her own boutique shop. In 2012 Amy launched her own debut beauty range at Professional Beauty UK – one of the Country’s largest and most prestigious beauty shows. All of Amy’s beauty products and clothing range can be purchased at her salon and on Amy’s official website, www.amychildsofficial.co.uk

About Eurostop
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
m-pos: a mobile version of e¬ pos enables sales transactions and stock enquires from anywhere within the store.
e-commerce: Custom e commerce solutions for Independent retailers that provides a hosted and fully integrated service.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
e-fulfilment: Intelligent optimisation of e-commerce orders for multi-channel retailers.
Paperless Receipts: Receipts by email

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include: Aquascutum, Ann Summers, Ben Sherman, Daks, Ghost, Joseph, Marie-Chantel, Matches, Lotus Cars, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Speedo, SuperGroup, Trespass and many more.

For more information visit: www.eurostop.com or contact:

Editors’ Contacts

Phillip Moylan
Eurostop Limited
Tel: 020 8991 2700
Email: phillipm@eurostop.co.uk

Andreina West
PR Artistry Limited
Tel: 01491 639500
email: andreina@pra-ltd.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Business & Finance, Retail & Fashion, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.